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Google Ads Campaigns in Pleasant Hill - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Pleasant Hill

We offer Google Ads campaigns for consumers from the city of Pleasant Hill. If you point toward to occupy a high position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for captivating products or services. Thanks to Google Ads campaigns, you can reach them completely easily and quickly and thanks to Google Analytics we can analyse our target intervention and the effectiveness of a campaign.

Pleasant Hill – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers in imitation of the find the child maintenance for in a short time and thanks to analytical tools we can optimize the campaign thus that it could bring maximum minister to at a minimal expense. Using Google Ads, we can embrace specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved subsequent to the urge on of various campaigns such as e.g. regular search engine campaigns and much more militant display or even intellectual shopping campaigns.

The advantage of Google Ads ads over the good enough method of promotion is its immense configurability and the possibility to precisely check the effects. In the case of satisfactory forms such as the press, or the television or press, we have at our disposal a limited set of methodical data on their effectiveness. The possibilities of configuring such a received campaign and targeting a specific outfit of recipients are plus not impressive.

In Google Ads campaigns, we can believe to be who exactly we desire to take aim our ads to, or we can even adjudicate at what mature they are to be displayed. For example, we can intend ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time later they have era to browse the internet. No form of conventional promotion offers such possibilities to define a take aim group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and benefit directly to the product on your website, where the purchase can be finalised.

We are dealing taking into consideration a constantly growing part of the e-commerce spread around in consumer shopping and not only. This trend does not seem to tweak and while normal shopping will probably stay with us, online shopping will enormously have a larger share. Currently, we are dealing afterward a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large bureau of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your come taking place with the money for and we foundation such a advocate for your store, your product will take steps the search list of the customer enthusiastic in purchasing a truth product, and after clicking your product goes directly to your deposit where the customer can conclude a transaction. This is a easy and totally effective method.

Shopping campaigns are a type of promotion, recommended to every online buildup and e-commerce businesses, regardless of the industry. We cooperate following online stores considering a diversified range of products, from groceries to electronic gadgets. It does not thing what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively determination the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current brusque development of the Internet, it is hard to be number 1 in Google search results, but taking into consideration you configure a search campaign, you do not have to worry suitably much practically the long-term and complicated SEO operation, as the effects are visible a propos at once.

 

 
Where attain search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks approaching only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks all but only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked considering a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

A type of disturb addressed to online stores, because they urge on promote goods by providing Internet users next specific information. If you have your online store, then thanks to this type of campaign you can market your products on the Internet. It will permit you to reach thousands of other customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched disturb recipients
  • Easy campaign admin in commercial terms
    Advanced analytics to sustain and insert the quality of ads displayed
    Increased sales effectiveness
  • Easy get-up-and-go of costs!

3. Performance campaigns

This is a other type of campaign, used to achieve the goals we chose. They permit advertisers to have effective admission to anything Google Ads resources under a single campaign. By launching a statute campaign, we attain a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are available as share of this advocate will afterward be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and develop a broader situation strategy
  • Increased value of the conversion rate, as without difficulty as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in swing places upon the websites. This is a totally popular method of advertising. If your purpose is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will accumulation significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases preparedness and builds the company’s image accompanied by users
 
Why pull off you obsession a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disconcert can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video co-conspirator apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is doable to pick specific set sights on groups and mean the ad to specific recipients
  • Very exact analytical data enable great optimisation of parameters something like costs
  • They have a significant impact on recipients and can drastically enlargement sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising watchfulness among a broad group of users.
 
How do Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an involved way to bump the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the user does not issue here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with recommendation about the visited website
  3. The user leaves the website and browses extra websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to unusual advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a official Google partner!

The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their increase by managing their campaigns.

We also Keep certificates confirming our skills and experience in the pitch of Google Ads!

 

 

The established effects of the campaign are achieved thanks to the proper configuration of the trouble itself, as well as analytics, which we attach to examine the results and to optimise so as to edit the costs of the demonstrate while obtaining greater than before results. We plus have experience like campaigns from our own e-commerce projects, so this is the business we know definitely well.

Contact us and allow us start cooperation!

 

For people who run a business in Pleasant Hill – we have favourable terms of cooperation.

With us, you will growth your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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