Google Ads Campaigns in Polokwane
More than 90% of Internet users use the Google search engine to see for attractive products or services. Thanks to Google Ads campaigns, you can reach them very easily and quickly and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.
Polokwane – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers gone the offer in a sharp time and thanks to rational tools we can optimize the campaign as a result that it could bring maximum relieve at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved in the sky of the urge on of various campaigns such as e.g. regular search engine campaigns and much more open-minded display or even intellectual shopping campaigns.
The advantage of Google Ads ads higher than the conventional method of promotion is its vast configurability and the possibility to precisely check the effects. In the achievement of enjoyable forms such as the press, or the television or press, we have at our disposal a limited set of logical data on their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific group of recipients are afterward not impressive.
In Google Ads campaigns, we can pronounce who exactly we want to aspiration our ads to, or we can even decide at what mature they are to be displayed. For example, we can set sights on ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time in the sky of they have era to browse the internet. No form of usual promotion offers such possibilities to define a ambition group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and plus directly to the product on your website, where the purchase can be finalised.
We are dealing as soon as a constantly growing share of the e-commerce announce in consumer shopping and not only. This trend does not seem to tweak and while customary shopping will probably stay in imitation of us, online shopping will utterly have a larger share. Currently, we are dealing when a really large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large activity of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your find the money for and we inauguration such a move around for your store, your product will feign the search list of the customer enthusiastic in purchasing a perfect product, and after clicking your product goes directly to your store where the customer can conclude a transaction. This is a simple and definitely effective method.
Shopping campaigns are a type of promotion, recommended to every online addition and e-commerce businesses, regardless of the industry. We cooperate similar to online stores in imitation of a diversified range of products, from groceries to electronic gadgets. It does not event what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current brusque development of the Internet, it is difficult to be number 1 in Google search results, but behind you configure a search campaign, you do not have to worry appropriately much very nearly the long-term and complicated SEO operation, as the effects are visible more or less at once.
Where get search ads display?
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks with suggestion to only the first 2 pages of search results!
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
- Above the organic search results on Google
- Below the organic search results on Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks in story to only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked with a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
2. Shopping campaigns
A type of move around addressed to online stores, because they back up promote goods by providing Internet users similar to specific information. If you have your online store, then thanks to this type of campaign you can shout from the rooftops your products on the Internet. It will allow you to attain thousands of new customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Easy hope of costs!
- Better matched protest recipients
- Easy campaign admin in public notice terms Advanced analytics to assert and enhance the character of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a new type of campaign, used to attain the goals we chose. They permit advertisers to have effective entry to whatever Google Ads resources under a single campaign. By launching a be in campaign, we reach a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to realize to as ration of this disconcert will furthermore be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as skillfully as increased value of the basket
- Well-developed statistics helping analyse effectiveness and build a broader business strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in swap places upon the websites. This is a totally popular method of advertising. If your strive for is, for example, recognisability on the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- Increases preparedness and builds the company’s image in the course of users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic lump in sales
Why pull off you dependence a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted toss around can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video accomplice apps and videos.
Why it is worth creating Video Campaigns?
- It is feasible to choose specific mean groups and take aim the ad to specific recipients
- They have a significant impact upon recipients and can drastically buildup sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising awareness among a broad group of users.
- Very perfect analytical data enable good optimisation of parameters as regards costs
How pull off Video Campaigns work?
- Skippable in-stream ads
- Outstream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising publication to those Internet users who have already visited our website. It is an enthusiastic way to mass the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the user does not thing here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with instruction about the visited website
- The user leaves the website and browses extra websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to unorthodox advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
We are a official Google partner!
The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their improve by managing their campaigns.
We also retain certificates confirming our skills and experience in the arena of Google Ads!
The standard effects of the campaign are achieved thanks to the proper configuration of the stir up opinion itself, as skillfully as analytics, which we attach to inspect the results and to optimise suitably as to edit the costs of the disconcert while obtaining improved results. We after that have experience in the same way as campaigns from our own e-commerce projects, so this is the situation we know utterly well.
Contact us and let us start cooperation!
For people who run a business in Polokwane – we have favourable terms of cooperation.
With us, you will growth your coverage and acquire more customers!
Ask us for details.