Google Ads Campaigns in Port Alfred

We offer Google Ads campaigns for consumers from the city of Port Alfred. If you endeavor to occupy a high position in a search engine with your goods and services – ask us for a pardon quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for attractive products or services. Thanks to Google Ads campaigns, you can attain them very easily and quickly and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.

Port Alfred – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers considering the have the funds for in a hasty time and thanks to methodical tools we can optimize the campaign suitably that it could bring maximum help at a minimal expense. Using Google Ads, we can approve specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved with the help of various campaigns such as e.g. regular search engine campaigns and much more futuristic display or even intellectual shopping campaigns.

The advantage of Google Ads ads exceeding the pleasing method of promotion is its vast configurability and the possibility to precisely check the effects. In the clash of customary forms such as the press, or the television or press, we have at our disposal a limited set of critical data on their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific charity of recipients are furthermore not impressive.

In Google Ads campaigns, we can deem who exactly we desire to point our ads to, or we can even believe to be at what epoch they are to be displayed. For example, we can direct ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time behind they have become old to browse the internet. No form of received promotion offers such possibilities to define a mean group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the purchase can be finalised.

We are dealing when a constantly growing portion of the e-commerce push in consumer shopping and not only. This trend does not seem to change and while normal shopping will probably stay when us, online shopping will extremely have a larger share. Currently, we are dealing bearing in mind a in wish of fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large charity of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have the funds for and we initiation such a stir up for your store, your product will perform the search list of the customer impatient in purchasing a solution product, and after clicking your product goes directly to your accrual where the customer can conclude a transaction. This is a simple and enormously effective method.

Shopping campaigns are a type of promotion, recommended to all online collection and e-commerce businesses, regardless of the industry. We cooperate when online stores afterward a diversified range of products, from groceries to electronic gadgets. It does not thing what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively desire the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current hasty development of the Internet, it is difficult to be number 1 in Google search results, but later you configure a search campaign, you do not have to worry therefore much very nearly the long-term and complicated SEO operation, as the effects are visible vis-а-vis at once.

 

Where reach search ads display?
  • Above the organic search results on Google
  • Below the organic search results on Google
  • To Google search network partners
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks on the subject of only the first 2 pages of search results!
Ad types:
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks on the order of only the first 2 pages of search results!

Ad types:
  • Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked afterward a “Google Ads” label if the ad is displayed to the Partner

2. Shopping campaigns

type of work up addressed to online stores, because they help promote goods by providing Internet users afterward specific information. If you have your online store, then thanks to this type of campaign you can broadcast your products on the Internet. It will allow you to achieve thousands of additional customers.

Source: support.google.com/google-ads
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched stir up opinion recipients
  • Easy aim of costs!
  • Easy campaign paperwork in announcement terms Advanced analytics to verify and affix the air of ads displayed Increased sales effectiveness

3. Performance campaigns

This is a extra type of campaign, used to achieve the goals we chose. They allow advertisers to have effective entry to everything Google Ads resources under a single campaign. By launching a law campaign, we attain a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are manageable as allowance of this mix up will as a consequence be helpful.

It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Increased value of the conversion rate, as well as increased value of the basket
  • Well-developed statistics helping analyse effectiveness and fabricate a broader situation strategy

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in rotate places upon the websites. This is a totally popular method of advertising. If your seek is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
Why is it worth choosing a Display campaign?
  • Increases attentiveness and builds the company’s image in the middle of users
  • The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accrual in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
 
Why attain you need a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted trouble can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video accomplice apps and videos.

 

Why it is worth creating Video Campaigns?
  • It is possible to prefer specific seek groups and set sights on the ad to specific recipients
  • Very true analytical data enable good optimisation of parameters concerning costs
  • They have a significant impact on recipients and can drastically accumulation sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a broad group of users.
How reach Video Campaigns work?
  • In-Feed video ads
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • Outstream ads
Of which Outstream Ads are ads that display on the websites of Google video partners.

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an keen way to growth the sale.

Types of remarketing:
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
  • Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the addict does not concern here
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with instruction about the visited website
  3. The user leaves the website and browses extra websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to unusual advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a official Google partner!

The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.

We also sustain certificates confirming our skills and experience in the ring of Google Ads!

 

 

The traditional effects of the campaign are achieved thanks to the proper configuration of the campaign itself, as competently as analytics, which we attach to examine the results and to optimise therefore as to abbreviate the costs of the toss around while obtaining augmented results. We moreover have experience considering campaigns from our own e-commerce projects, so this is the matter we know certainly well.

Contact us and let us start cooperation!

 

For people who run a business in Port Alfred – we have favourable terms of cooperation.

With us, you will accrual your coverage and Get more customers!

Ask us for details.