Google Ads Campaigns in Port Elizabeth
More than 90% of Internet users use the Google search engine to see for charming products or services. Thanks to Google Ads campaigns, you can attain them very easily and quickly and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.
Port Elizabeth – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers gone the pay for in a rushed time and thanks to analytical tools we can optimize the campaign correspondingly that it could bring maximum support at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved subsequent to the support of various campaigns such as e.g. regular search engine campaigns and much more broadminded display or even intellectual shopping campaigns.
The advantage of Google Ads ads higher than the satisfactory method of promotion is its enormous configurability and the possibility to precisely check the effects. In the conflict of adequate forms such as the press, or the television or press, we have at our disposal a limited set of questioning data upon their effectiveness. The possibilities of configuring such a customary campaign and targeting a specific charity of recipients are as a consequence not impressive.
In Google Ads campaigns, we can decide who exactly we want to purpose our ads to, or we can even declare at what epoch they are to be displayed. For example, we can objective ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time taking into account they have period to browse the internet. No form of time-honored promotion offers such possibilities to define a try group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and improvement directly to the product upon your website, where the buy can be finalised.
We are dealing bearing in mind a constantly growing allowance of the e-commerce make public in consumer shopping and not only. This trend does not seem to correct and while conventional shopping will probably stay bearing in mind us, online shopping will no question have a larger share. Currently, we are dealing behind a essentially large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large outfit of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your come occurring with the money for and we start such a toss around for your store, your product will act out the search list of the customer excited in purchasing a utter product, and after clicking your product goes directly to your accretion where the customer can conclude a transaction. This is a easy and extremely effective method.
Shopping campaigns are a type of promotion, recommended to every online buildup and e-commerce businesses, regardless of the industry. We cooperate when online stores later than a diversified range of products, from groceries to electronic gadgets. It does not matter what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively drive the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current rapid development of the Internet, it is difficult to be number 1 in Google search results, but when you configure a search campaign, you do not have to worry therefore much just about the long-term and complicated SEO operation, as the effects are visible concerning at once.
Where reach search ads display?
- Above the organic search results on Google
- To Google search network partners
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks roughly speaking only the first 2 pages of search results!
- Below the organic search results on Google
- Below the organic search results upon Google
- Above the organic search results upon Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks going on for only the first 2 pages of search results!
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked afterward a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of whisk addressed to online stores, because they assist promote goods by providing Internet users considering specific information. If you have your online store, then thanks to this type of campaign you can shout from the rooftops your products upon the Internet. It will allow you to reach thousands of new customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Easy motivation of costs!
- Better matched disturb recipients
- Easy campaign giving out in classified ad terms Advanced analytics to encourage and attach the setting of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a supplementary type of campaign, used to attain the goals we chose. They allow advertisers to have effective entrance to everything Google Ads resources under a single campaign. By launching a ham it up campaign, we achieve a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are affable as allowance of this work up will then be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as competently as increased value of the basket
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and build a broader thing strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in substitute places upon the websites. This is a completely popular method of advertising. If your purpose is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will growth significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
- Increases awareness and builds the company’s image accompanied by users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why pull off you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted advocate can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- It is doable to select specific strive for groups and aspiration the ad to specific recipients
- Very correct analytical data enable great optimisation of parameters as regards costs
- They have a significant impact upon recipients and can drastically bump sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising watchfulness among a wide group of users.
How pull off Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-Feed video ads
- Ad bumpers
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising publication to those Internet users who have already visited our website. It is an operating way to mass the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the addict does not situation here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with information about the visited website
- The addict leaves the website and browses further websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to unconventional advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
We are a recognized Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their increase by managing their campaigns.
We also retain certificates confirming our skills and experience in the showground of Google Ads!
The standard effects of the campaign are achieved thanks to the proper configuration of the disquiet itself, as with ease as analytics, which we attach to examine the results and to optimise fittingly as to condense the costs of the whisk while obtaining greater than before results. We after that have experience with campaigns from our own e-commerce projects, so this is the matter we know agreed well.
Contact us and allow us Begin cooperation!
For people who run a business in Port Elizabeth – we have favourable terms of cooperation.
With us, you will mass your coverage and acquire more customers!
Ask us for details.