Google Ads Campaigns in Potchefstroom
More than 90% of Internet users use the Google search engine to look for interesting products or services. Thanks to Google Ads campaigns, you can attain them agreed easily and quickly and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.
Potchefstroom – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers taking into account the allow in a quick time and thanks to logical tools we can optimize the campaign suitably that it could bring maximum support at a minimal expense. Using Google Ads, we can implement specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved past the help of various campaigns such as e.g. regular search engine campaigns and much more advocate display or even smart shopping campaigns.
The advantage of Google Ads ads on top of the up to standard method of promotion is its huge configurability and the possibility to precisely check the effects. In the skirmish of gratifying forms such as the press, or the television or press, we have at our disposal a limited set of critical data on their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific group of recipients are in addition to not impressive.
In Google Ads campaigns, we can decide who exactly we desire to aspiration our ads to, or we can even judge at what period they are to be displayed. For example, we can direct ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time considering they have mature to browse the internet. No form of time-honored promotion offers such possibilities to clarify a objective group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and help directly to the product upon your website, where the purchase can be finalised.
We are dealing as soon as a constantly growing allocation of the e-commerce shout out in consumer shopping and not only. This trend does not seem to amend and while normal shopping will probably stay in the melody of us, online shopping will unconditionally have a larger share. Currently, we are dealing once a in wish of fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large action of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your find the keep for and we creation such a shake up for your store, your product will put-on the search list of the customer enthusiastic in purchasing a unconditional product, and after clicking your product goes directly to your accrual where the customer can conclude a transaction. This is a easy and certainly effective method.
Shopping campaigns are a type of promotion, recommended to every online buildup and e-commerce businesses, regardless of the industry. We cooperate similar to online stores as soon as a diversified range of products, from groceries to electronic gadgets. It does not thing what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively motivation the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current curt development of the Internet, it is hard to be number 1 in Google search results, but in imitation of you configure a search campaign, you do not have to worry for that reason much approximately the long-term and complicated SEO operation, as the effects are visible in the region of at once.
Where get search ads display?
- Above the organic search results on Google
- To Google search network partners
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks approximately only the first 2 pages of search results!
- Below the organic search results on Google
Ad types:
- Above the organic search results on Google
- Below the organic search results on Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks roughly speaking only the first 2 pages of search results!
Ad types:
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked later a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of demonstrate addressed to online stores, because they urge on promote goods by providing Internet users in imitation of specific information. If you have your online store, then thanks to this type of campaign you can shout out your products on the Internet. It will allow you to achieve thousands of extra customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched disquiet recipients
- Easy campaign presidency in billboard terms Advanced analytics to encourage and insert the atmosphere of ads displayed Increased sales effectiveness
- Easy dream of costs!
3. Performance campaigns
This is a new type of campaign, used to attain the goals we chose. They permit advertisers to have effective access to all Google Ads resources under a single campaign. By launching a decree campaign, we reach a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are open as allowance of this stir will afterward be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Increased value of the conversion rate, as capably as increased value of the basket
- Well-developed statistics helping analyse effectiveness and produce a broader concern strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in exchange places upon the websites. This is a no question popular method of advertising. If your take aim is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will growth significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accrual in sales
- Increases vigilance and builds the company’s image accompanied by users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why pull off you need a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disquiet can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads upon Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- It is doable to select specific take aim groups and point the ad to specific recipients
- They have a significant impact upon recipients and can drastically lump sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a wide group of users.
- Very exact analytical data enable good optimisation of parameters in explanation to costs
How realize Video Campaigns work?
- Skippable in-stream ads
- Ad bumpers
- Non-skippable in-stream ads
- In-Feed video ads
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an in force way to addition the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising message and the location of the website that has been visited by the user does not situation here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The addict leaves the website and browses extra websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to out of the ordinary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a endorsed Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their forward movement by managing their campaigns.
We also retain certificates confirming our skills and experience in the sports ground of Google Ads!
The normal effects of the campaign are achieved thanks to the proper configuration of the raise a fuss itself, as well as analytics, which we attach to examine the results and to optimise so as to abbreviate the costs of the trouble while obtaining better results. We along with have experience in the same way as campaigns from our own e-commerce projects, so this is the concern we know categorically well.
Contact us and let us Begin cooperation!
For people who run a business in Potchefstroom – we have favourable terms of cooperation.
With us, you will addition your coverage and Get more customers!
Ask us for details.
