Google Ads Campaigns in Potomac
We offer Google Ads campaigns for consumers from the city of Potomac. If you endeavor to occupy a tall position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.
More than 90% of Internet users use the Google search engine to see for fascinating products or services. Thanks to Google Ads campaigns, you can attain them unquestionably easily and quickly and thanks to Google Analytics we can analyse our target organization and the effectiveness of a campaign.
Potomac – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers in the same way as the have the funds for in a sharp time and thanks to questioning tools we can optimize the campaign for that reason that it could bring maximum serve at a minimal expense. Using Google Ads, we can embrace specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved taking into consideration the back up of various campaigns such as e.g. regular search engine campaigns and much more advanced display or even intellectual shopping campaigns.
The advantage of Google Ads ads higher than the enjoyable method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the court case of conventional forms such as the press, or the television or press, we have at our disposal a limited set of methodical data upon their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific help of recipients are in addition to not impressive.
In Google Ads campaigns, we can deem who exactly we want to want our ads to, or we can even judge at what period they are to be displayed. For example, we can purpose ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time past they have become old to browse the internet. No form of established promotion offers such possibilities to define a try group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and pro directly to the product on your website, where the purchase can be finalised.
We are dealing next a constantly growing ration of the e-commerce puff in consumer shopping and not only. This trend does not seem to change and while normal shopping will probably stay later than us, online shopping will totally have a larger share. Currently, we are dealing past a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large outfit of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have enough money and we creation such a protest for your store, your product will enactment the search list of the customer interested in purchasing a unmovable product, and after clicking your product goes directly to your amassing where the customer can conclude a transaction. This is a easy and very effective method.
Shopping campaigns are a type of promotion, recommended to all online collection and e-commerce businesses, regardless of the industry. We cooperate past online stores once a diversified range of products, from groceries to electronic gadgets. It does not issue what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aim the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current immediate development of the Internet, it is hard to be number 1 in Google search results, but like you configure a search campaign, you do not have to worry as a result much practically the long-term and complicated SEO operation, as the effects are visible in checking account to at once.
Where reach search ads display?
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results upon Google
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks as regards only the first 2 pages of search results!
Ad types:
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results upon Google
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks vis-а-vis only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked subsequent to a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results
Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of move around addressed to online stores, because they back promote goods by providing Internet users similar to specific information. If you have your online store, then thanks to this type of campaign you can make known your products upon the Internet. It will allow you to achieve thousands of further customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched excite recipients
- Easy campaign executive in flyer terms
Advanced analytics to pronounce and add together the character of ads displayed
Increased sales effectiveness - Easy dream of costs!
3. Performance campaigns
This is a additional type of campaign, used to reach the goals we chose. They permit advertisers to have effective access to whatever Google Ads resources under a single campaign. By launching a perform campaign, we reach a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to realize to as ration of this work up will plus be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and produce a broader situation strategy
- Increased value of the conversion rate, as competently as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in exchange places on the websites. This is a unconditionally popular method of advertising. If your mean is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will growth significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic increase in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases awareness and builds the company’s image in the middle of users
Why get you need a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted rouse can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video partner apps and videos.
Why it is worth creating Video Campaigns?
- It is feasible to prefer specific aspiration groups and aspire the ad to specific recipients
- Very precise analytical data enable great optimisation of parameters roughly costs
- They have a significant impact on recipients and can drastically enlargement sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising preparedness among a broad group of users.
How realize Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
Of which Outstream Ads are ads that display on the websites of Google video partners.
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising declaration to those Internet users who have already visited our website. It is an energetic way to growth the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the addict does not thing here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with instruction about the visited website
- The addict leaves the website and browses other websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to another advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a approved Google partner!
The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their enhancement by managing their campaigns.
We also retain certificates confirming our skills and experience in the showground of Google Ads!
The standard effects of the campaign are achieved thanks to the proper configuration of the move around itself, as competently as analytics, which we attach to examine the results and to optimise as a result as to reduce the costs of the raise a fuss while obtaining enlarged results. We with have experience later campaigns from our own e-commerce projects, so this is the matter we know categorically well.
Contact us and allow us Begin cooperation!
For people who run a business in Potomac – we have favourable terms of cooperation.
With us, you will enlargement your coverage and Get more customers!
Ask us for details.
