Google Ads Campaigns in Prieska
More than 90% of Internet users use the Google search engine to see for interesting products or services. Thanks to Google Ads campaigns, you can attain them categorically easily and speedily and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.
Prieska – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers subsequently the meet the expense of in a terse time and thanks to reasoned tools we can optimize the campaign therefore that it could bring maximum benefits at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved gone the support of various campaigns such as e.g. regular search engine campaigns and much more unbiased display or even intellectual shopping campaigns.
The advantage of Google Ads ads exceeding the usual method of promotion is its huge configurability and the possibility to precisely check the effects. In the engagement of okay forms such as the press, or the television or press, we have at our disposal a limited set of critical data on their effectiveness. The possibilities of configuring such a customary campaign and targeting a specific bureau of recipients are after that not impressive.
In Google Ads campaigns, we can announce who exactly we want to ambition our ads to, or we can even judge at what mature they are to be displayed. For example, we can objective ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time next they have grow old to browse the internet. No form of customary promotion offers such possibilities to define a point group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and improvement directly to the product upon your website, where the purchase can be finalised.
We are dealing in the same way as a constantly growing allowance of the e-commerce puff in consumer shopping and not only. This trend does not seem to bend and while established shopping will probably stay as soon as us, online shopping will very have a larger share. Currently, we are dealing in imitation of a essentially large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large bureau of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your pay for and we foundation such a demonstrate for your store, your product will accomplish the search list of the customer interested in purchasing a unmodified product, and after clicking your product goes directly to your collection where the customer can conclude a transaction. This is a simple and entirely effective method.
Shopping campaigns are a type of promotion, recommended to all online heap and e-commerce businesses, regardless of the industry. We cooperate like online stores considering a diversified range of products, from groceries to electronic gadgets. It does not event what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively goal the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current gruff development of the Internet, it is hard to be number 1 in Google search results, but in the same way as you configure a search campaign, you do not have to worry so much approximately the long-term and complicated SEO operation, as the effects are visible re at once.
Where complete search ads display?
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks roughly speaking only the first 2 pages of search results!
- Below the organic search results on Google
- Above the organic search results on Google
- To Google search network partners
Ad types:
- Below the organic search results on Google
- Above the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks just about only the first 2 pages of search results!
Ad types:
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked bearing in mind a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of work up addressed to online stores, because they back promote goods by providing Internet users taking into account specific information. If you have your online store, then thanks to this type of campaign you can shout from the rooftops your products upon the Internet. It will permit you to reach thousands of supplementary customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched excite recipients
- Easy campaign dealing out in poster terms Advanced analytics to sustain and include the setting of ads displayed Increased sales effectiveness
- Easy motivation of costs!
3. Performance campaigns
This is a extra type of campaign, used to achieve the goals we chose. They allow advertisers to have effective admission to whatever Google Ads resources under a single campaign. By launching a perform campaign, we reach a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are understandable as share of this stir up opinion will moreover be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as capably as increased value of the basket
- Well-developed statistics helping analyse effectiveness and fabricate a broader issue strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in alternating places upon the websites. This is a entirely popular method of advertising. If your aspire is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will buildup significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accumulation in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases awareness and builds the company’s image in the midst of users
Why pull off you compulsion a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir up can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- It is realizable to prefer specific wish groups and try the ad to specific recipients
- Very perfect analytical data enable good optimisation of parameters going in the region of for costs
- They have a significant impact upon recipients and can drastically layer sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising watchfulness among a wide group of users.
How realize Video Campaigns work?
- Ad bumpers
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-Feed video ads
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an keen way to addition the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising notice and the location of the website that has been visited by the addict does not event here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with suggestion about the visited website
- The addict leaves the website and browses additional websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to option advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a attributed Google partner!
The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their expand by managing their campaigns.
We also maintain certificates confirming our skills and experience in the showground of Google Ads!
The standard effects of the campaign are achieved thanks to the proper configuration of the toss around itself, as well as analytics, which we attach to inspect the results and to optimise as a result as to shorten the costs of the protest while obtaining better results. We next have experience next campaigns from our own e-commerce projects, so this is the concern we know categorically well.
Contact us and let us Begin cooperation!
For people who run a business in Prieska – we have favourable terms of cooperation.
With us, you will growth your coverage and Get more customers!
Ask us for details.
