Scharmach Consulting

Google Ads Campaigns in Prior Lake

We offer Google Ads campaigns for consumers from the city of Prior Lake. If you direct to occupy a tall position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for appealing products or services. Thanks to Google Ads campaigns, you can reach them entirely easily and quickly and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.

Prior Lake – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers in the express of the find the child support for in a terse time and thanks to systematic tools we can optimize the campaign thus that it could bring maximum further at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved like the back up of various campaigns such as e.g. regular search engine campaigns and much more unbiased display or even intellectual shopping campaigns.

The advantage of Google Ads ads greater than the pleasing method of promotion is its immense configurability and the possibility to precisely check the effects. In the court case of conventional forms such as the press, or the television or press, we have at our disposal a limited set of rational data on their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific work of recipients are in addition to not impressive.

In Google Ads campaigns, we can consider who exactly we want to point toward our ads to, or we can even regard as being at what time they are to be displayed. For example, we can goal ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time next they have get older to browse the internet. No form of established promotion offers such possibilities to clarify a endeavor group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and benefit directly to the product upon your website, where the buy can be finalised.

We are dealing later than a constantly growing part of the e-commerce puff in consumer shopping and not only. This trend does not seem to fiddle with and while traditional shopping will probably stay considering us, online shopping will categorically have a larger share. Currently, we are dealing when a in reality large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large action of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your offer and we introduction such a work up for your store, your product will discharge duty the search list of the customer keen in purchasing a truth product, and after clicking your product goes directly to your amassing where the customer can conclude a transaction. This is a easy and very effective method.

Shopping campaigns are a type of promotion, recommended to all online addition and e-commerce businesses, regardless of the industry. We cooperate following online stores in the appearance of a diversified range of products, from groceries to electronic gadgets. It does not matter what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively motivation the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current short development of the Internet, it is difficult to be number 1 in Google search results, but past you configure a search campaign, you do not have to worry as a result much virtually the long-term and complicated SEO operation, as the effects are visible concerning at once.

 

 
Where pull off search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks with suggestion to only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks just about only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked past a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of campaign addressed to online stores, because they back promote goods by providing Internet users subsequent to specific information. If you have your online store, then thanks to this type of campaign you can puff your products on the Internet. It will allow you to attain thousands of further customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched stir uphill opinion recipients
  • Easy campaign dealing out in trailer terms
    Advanced analytics to confirm and count the mood of ads displayed
    Increased sales effectiveness
  • Easy goal of costs!

3. Performance campaigns

This is a other type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective right of entry to whatever Google Ads resources under a single campaign. By launching a take action campaign, we achieve a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are clear as share of this disturb will with be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and manufacture a broader matter strategy
  • Increased value of the conversion rate, as capably as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in exchange places on the websites. This is a certainly popular method of advertising. If your want is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will increase significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic lump in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases vigilance and builds the company’s image in the course of users
 
Why pull off you compulsion a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads on Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is realistic to pick specific try groups and plan the ad to specific recipients
  • Very exact analytical data enable good optimisation of parameters nearly costs
  • They have a significant impact upon recipients and can drastically accumulation sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising awareness among a wide group of users.
 
How accomplish Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising proclamation to those Internet users who have already visited our website. It is an practicing way to layer the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the addict does not issue here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with suggestion about the visited website
  3. The addict leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to marginal advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a qualified Google partner!

The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their enhancement by managing their campaigns.

We also hold certificates confirming our skills and experience in the field of Google Ads!

 

 

The received effects of the campaign are achieved thanks to the proper configuration of the raise a fuss itself, as skillfully as analytics, which we attach to examine the results and to optimise appropriately as to edit the costs of the advocate while obtaining greater than before results. We after that have experience with campaigns from our own e-commerce projects, so this is the matter we know definitely well.

Contact us and let us Begin cooperation!

 

For people who run a business in Prior Lake – we have favourable terms of cooperation.

With us, you will layer your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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