Google Ads Campaigns in Randburg
More than 90% of Internet users use the Google search engine to see for glamorous products or services. Thanks to Google Ads campaigns, you can attain them very easily and speedily and thanks to Google Analytics we can analyse our target organization and the effectiveness of a campaign.
Randburg – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers past the offer in a rapid time and thanks to methodical tools we can optimize the campaign thus that it could bring maximum promote at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved in the same way as the assist of various campaigns such as e.g. regular search engine campaigns and much more modern display or even smart shopping campaigns.
The advantage of Google Ads ads on pinnacle of the pleasing method of promotion is its vast configurability and the possibility to precisely check the effects. In the accomplishment of up to standard forms such as the press, or the television or press, we have at our disposal a limited set of rational data on their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific charity of recipients are afterward not impressive.
In Google Ads campaigns, we can rule who exactly we desire to seek our ads to, or we can even pronounce at what period they are to be displayed. For example, we can target ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time gone they have grow old to browse the internet. No form of established promotion offers such possibilities to clarify a ambition group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and lead directly to the product on your website, where the buy can be finalised.
We are dealing past a constantly growing portion of the e-commerce publicize in consumer shopping and not only. This trend does not seem to fine-tune and while customary shopping will probably stay behind us, online shopping will completely have a larger share. Currently, we are dealing following a in wish of fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large activity of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your allow and we launch such a rouse for your store, your product will put it on the search list of the customer avid in purchasing a unmovable product, and after clicking your product goes directly to your growth where the customer can conclude a transaction. This is a easy and unconditionally effective method.
Shopping campaigns are a type of promotion, recommended to every online hoard and e-commerce businesses, regardless of the industry. We cooperate in the same way as online stores subsequently a diversified range of products, from groceries to electronic gadgets. It does not event what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively determination the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current gruff development of the Internet, it is hard to be number 1 in Google search results, but similar to you configure a search campaign, you do not have to worry in view of that much approximately the long-term and complicated SEO operation, as the effects are visible on at once.
Where attain search ads display?
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks in version to only the first 2 pages of search results!
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results upon Google
- Below the organic search results on Google
- Above the organic search results upon Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks something like only the first 2 pages of search results!
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked with a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of shake up addressed to online stores, because they encourage promote goods by providing Internet users next specific information. If you have your online store, then thanks to this type of campaign you can broadcast your products upon the Internet. It will permit you to reach thousands of other customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Easy determination of costs!
- Better matched excite recipients
- Easy campaign paperwork in want ad terms Advanced analytics to establish and enhance the setting of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a additional type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective admission to anything Google Ads resources under a single campaign. By launching a accomplish campaign, we attain a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are to hand as allowance of this disturb will plus be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as well as increased value of the basket
- Well-developed statistics helping analyse effectiveness and build a broader business strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in every second places upon the websites. This is a definitely popular method of advertising. If your try is, for example, recognisability on the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will layer significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic lump in sales
- Increases preparedness and builds the company’s image accompanied by users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why pull off you dependence a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted whisk can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- It is feasible to select specific goal groups and object the ad to specific recipients
- They have a significant impact on recipients and can drastically addition sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a wide group of users.
- Very exact analytical data enable great optimisation of parameters all but costs
How reach Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-Feed video ads
- Ad bumpers
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising publication to those Internet users who have already visited our website. It is an vigorous way to accrual the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising notice and the location of the website that has been visited by the user does not issue here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with recommendation about the visited website
- The addict leaves the website and browses further websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to unusual advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
We are a ascribed Google partner!
The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their innovation by managing their campaigns.
We also withhold certificates confirming our skills and experience in the arena of Google Ads!
The usual effects of the campaign are achieved thanks to the proper configuration of the stir up itself, as capably as analytics, which we attach to inspect the results and to optimise correspondingly as to abbreviate the costs of the toss around while obtaining augmented results. We with have experience in the tune of campaigns from our own e-commerce projects, so this is the concern we know definitely well.
Contact us and let us start cooperation!
For people who run a business in Randburg – we have favourable terms of cooperation.
With us, you will buildup your coverage and acquire more customers!
Ask us for details.