Google Ads Campaigns in Relay
We offer Google Ads campaigns for consumers from the city of Relay. If you ambition to occupy a high position in a search engine with your goods and services – ask us for a forgive quote of Google Ads advertising campaigns for your business.
More than 90% of Internet users use the Google search engine to look for tempting products or services. Thanks to Google Ads campaigns, you can attain them agreed easily and quickly and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.
Relay – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers when the allow in a brusque time and thanks to critical tools we can optimize the campaign correspondingly that it could bring maximum further at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved taking into account the back up of various campaigns such as e.g. regular search engine campaigns and much more broadminded display or even intellectual shopping campaigns.
The advantage of Google Ads ads over the up to standard method of promotion is its vast configurability and the possibility to precisely check the effects. In the fighting of gratifying forms such as the press, or the television or press, we have at our disposal a limited set of diagnostic data upon their effectiveness. The possibilities of configuring such a standard campaign and targeting a specific bureau of recipients are furthermore not impressive.
In Google Ads campaigns, we can find who exactly we desire to mean our ads to, or we can even judge at what times they are to be displayed. For example, we can seek ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time afterward they have time to browse the internet. No form of time-honored promotion offers such possibilities to define a try group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and lead directly to the product on your website, where the purchase can be finalised.
We are dealing as soon as a constantly growing portion of the e-commerce publicize in consumer shopping and not only. This trend does not seem to change and while normal shopping will probably stay taking into consideration us, online shopping will unconditionally have a larger share. Currently, we are dealing subsequent to a essentially large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large help of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your present and we creation such a work up for your store, your product will enactment the search list of the customer keen in purchasing a firm product, and after clicking your product goes directly to your increase where the customer can conclude a transaction. This is a simple and utterly effective method.
Shopping campaigns are a type of promotion, recommended to all online hoard and e-commerce businesses, regardless of the industry. We cooperate similar to online stores subsequent to a diversified range of products, from groceries to electronic gadgets. It does not business what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively goal the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current sharp development of the Internet, it is hard to be number 1 in Google search results, but following you configure a search campaign, you do not have to worry so much just about the long-term and complicated SEO operation, as the effects are visible roughly at once.
Where get search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks something like only the first 2 pages of search results!
Ad types:
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks nearly only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked as soon as a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results
Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of toss around addressed to online stores, because they put occurring to promote goods by providing Internet users similar to specific information. If you have your online store, then thanks to this type of campaign you can publicize your products upon the Internet. It will permit you to accomplish thousands of further customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched disconcert recipients
- Easy campaign giving out in announcement terms
Advanced analytics to pronounce and add up the air of ads displayed
Increased sales effectiveness - Easy aspiration of costs!
3. Performance campaigns
This is a other type of campaign, used to reach the goals we chose. They allow advertisers to have effective admission to all Google Ads resources under a single campaign. By launching a do its stuff campaign, we attain a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are handy as allocation of this toss around will then be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and fabricate a broader situation strategy
- Increased value of the conversion rate, as competently as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in rotate places upon the websites. This is a agreed popular method of advertising. If your strive for is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will enlargement significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accrual in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases watchfulness and builds the company’s image in the midst of users
Why accomplish you craving a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted stir uphill opinion can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- It is attainable to pick specific want groups and intention the ad to specific recipients
- Very correct analytical data enable great optimisation of parameters in the region of costs
- They have a significant impact on recipients and can drastically addition sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising preparedness among a broad group of users.
How pull off Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
Of which Outstream Ads are ads that display on the websites of Google video partners.
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an working way to layer the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the addict does not situation here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The user leaves the website and browses additional websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to unusual advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a credited Google partner!
The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their further by managing their campaigns.
We also withhold certificates confirming our skills and experience in the arena of Google Ads!
The normal effects of the campaign are achieved thanks to the proper configuration of the campaign itself, as with ease as analytics, which we attach to examine the results and to optimise thus as to condense the costs of the disturb while obtaining bigger results. We plus have experience when campaigns from our own e-commerce projects, so this is the thing we know very well.
Contact us and let us Begin cooperation!
For people who run a business in Relay – we have favourable terms of cooperation.
With us, you will addition your coverage and Get more customers!
Ask us for details.
