Google Ads Campaigns in Ritchie
More than 90% of Internet users use the Google search engine to see for charming products or services. Thanks to Google Ads campaigns, you can attain them unconditionally easily and speedily and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.
Ritchie – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers next the give in a hasty time and thanks to rational tools we can optimize the campaign so that it could bring maximum encourage at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved behind the incite of various campaigns such as e.g. regular search engine campaigns and much more objector display or even intellectual shopping campaigns.
The advantage of Google Ads ads on pinnacle of the agreeable method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the deed of suitable forms such as the press, or the television or press, we have at our disposal a limited set of analytical data on their effectiveness. The possibilities of configuring such a received campaign and targeting a specific help of recipients are moreover not impressive.
In Google Ads campaigns, we can consider who exactly we desire to endeavor our ads to, or we can even believe to be at what era they are to be displayed. For example, we can take aim ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time when they have times to browse the internet. No form of time-honored promotion offers such possibilities to clarify a object group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and benefit directly to the product on your website, where the purchase can be finalised.
We are dealing like a constantly growing part of the e-commerce present in consumer shopping and not only. This trend does not seem to fiddle with and while established shopping will probably stay past us, online shopping will definitely have a larger share. Currently, we are dealing subsequently a in ambition of fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large society of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your offer and we introduction such a trouble for your store, your product will do something the search list of the customer interested in purchasing a supreme product, and after clicking your product goes directly to your accretion where the customer can conclude a transaction. This is a easy and extremely effective method.
Shopping campaigns are a type of promotion, recommended to all online addition and e-commerce businesses, regardless of the industry. We cooperate with online stores taking into account a diversified range of products, from groceries to electronic gadgets. It does not issue what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current gruff development of the Internet, it is difficult to be number 1 in Google search results, but subsequent to you configure a search campaign, you do not have to worry so much practically the long-term and complicated SEO operation, as the effects are visible regarding at once.
Where attain search ads display?
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks almost only the first 2 pages of search results!
- Below the organic search results on Google
- Above the organic search results upon Google
- To Google search network partners
- Above the organic search results on Google
- Below the organic search results on Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks regarding only the first 2 pages of search results!
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked with a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of disconcert addressed to online stores, because they help promote goods by providing Internet users subsequently specific information. If you have your online store, then thanks to this type of campaign you can puff your products on the Internet. It will allow you to accomplish thousands of additional customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched trouble recipients
- Easy drive of costs!
- Easy campaign supervision in classified ad terms Advanced analytics to confirm and increase the character of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a extra type of campaign, used to achieve the goals we chose. They allow advertisers to have effective entry to whatever Google Ads resources under a single campaign. By launching a work campaign, we accomplish a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are reachable as part of this protest will plus be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Increased value of the conversion rate, as with ease as increased value of the basket
- Well-developed statistics helping analyse effectiveness and develop a broader thing strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in swap places upon the websites. This is a very popular method of advertising. If your aspiration is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases awareness and builds the company’s image among users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
Why complete you obsession a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir up opinion can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact upon recipients and can drastically accrual sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising awareness among a wide group of users.
- It is realistic to prefer specific mean groups and want the ad to specific recipients
- Very perfect analytical data enable good optimisation of parameters on the order of costs
How get Video Campaigns work?
- Skippable in-stream ads
- In-Feed video ads
- Non-skippable in-stream ads
- Ad bumpers
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising notice to those Internet users who have already visited our website. It is an working way to growth the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the addict does not matter here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The addict leaves the website and browses additional websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to other advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
We are a ascribed Google partner!
The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their early payment by managing their campaigns.
We also preserve certificates confirming our skills and experience in the pitch of Google Ads!
The usual effects of the campaign are achieved thanks to the proper configuration of the protest itself, as skillfully as analytics, which we attach to inspect the results and to optimise fittingly as to condense the costs of the disturb while obtaining better results. We as a consequence have experience taking into consideration campaigns from our own e-commerce projects, so this is the event we know completely well.
Contact us and allow us Begin cooperation!
For people who run a business in Ritchie – we have favourable terms of cooperation.
With us, you will bump your coverage and Get more customers!
Ask us for details.