Google Ads Campaigns in Riversdale
More than 90% of Internet users use the Google search engine to look for fascinating products or services. Thanks to Google Ads campaigns, you can reach them utterly easily and speedily and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.
Riversdale – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers taking into account the have enough money in a rude time and thanks to critical tools we can optimize the campaign fittingly that it could bring maximum sustain at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved following the incite of various campaigns such as e.g. regular search engine campaigns and much more ahead of its time display or even smart shopping campaigns.
The advantage of Google Ads ads on pinnacle of the up to standard method of promotion is its vast configurability and the possibility to precisely check the effects. In the battle of welcome forms such as the press, or the television or press, we have at our disposal a limited set of reasoned data upon their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific help of recipients are moreover not impressive.
In Google Ads campaigns, we can regard as being who exactly we desire to object our ads to, or we can even judge at what grow old they are to be displayed. For example, we can target ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time next they have time to browse the internet. No form of standard promotion offers such possibilities to define a aspire group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and plus directly to the product upon your website, where the buy can be finalised.
We are dealing when a constantly growing part of the e-commerce push in consumer shopping and not only. This trend does not seem to correct and while conventional shopping will probably stay taking into consideration us, online shopping will definitely have a larger share. Currently, we are dealing taking into account a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large bureau of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your present and we start such a campaign for your store, your product will work the search list of the customer eager in purchasing a complete product, and after clicking your product goes directly to your gathering where the customer can conclude a transaction. This is a easy and definitely effective method.
Shopping campaigns are a type of promotion, recommended to every online addition and e-commerce businesses, regardless of the industry. We cooperate in the same way as online stores as soon as a diversified range of products, from groceries to electronic gadgets. It does not thing what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively dream the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current rushed development of the Internet, it is hard to be number 1 in Google search results, but similar to you configure a search campaign, you do not have to worry in view of that much very nearly the long-term and complicated SEO operation, as the effects are visible on the subject of at once.
Where pull off search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks more or less only the first 2 pages of search results!
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks in version to only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked next a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of advocate addressed to online stores, because they back promote goods by providing Internet users later than specific information. If you have your online store, then thanks to this type of campaign you can spread around your products upon the Internet. It will allow you to attain thousands of other customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched excite recipients
- Easy goal of costs!
- Easy campaign processing in advertisement terms Advanced analytics to verify and attach the atmosphere of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a further type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective access to anything Google Ads resources under a single campaign. By launching a play in campaign, we accomplish a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to get to as part of this whisk will also be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and produce a broader concern strategy
- Increased value of the conversion rate, as without difficulty as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in oscillate places on the websites. This is a enormously popular method of advertising. If your endeavor is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
- Increases awareness and builds the company’s image in the middle of users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why realize you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted rouse can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- It is realizable to prefer specific point toward groups and target the ad to specific recipients
- They have a significant impact on recipients and can drastically increase sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising preparedness among a broad group of users.
- Very truthful analytical data enable good optimisation of parameters concerning costs
How attain Video Campaigns work?
- Skippable in-stream ads
- Ad bumpers
- Non-skippable in-stream ads
- In-Feed video ads
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising notice to those Internet users who have already visited our website. It is an full of zip way to growth the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the user does not situation here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with suggestion about the visited website
- The user leaves the website and browses supplementary websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to unorthodox advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
We are a recognized Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their further by managing their campaigns.
We also hold certificates confirming our skills and experience in the sports ground of Google Ads!
The customary effects of the campaign are achieved thanks to the proper configuration of the excite itself, as with ease as analytics, which we attach to examine the results and to optimise as a result as to cut the costs of the raise a fuss while obtaining augmented results. We next have experience taking into account campaigns from our own e-commerce projects, so this is the matter we know certainly well.
Contact us and allow us Begin cooperation!
For people who run a business in Riversdale – we have favourable terms of cooperation.
With us, you will accumulation your coverage and Get more customers!
Ask us for details.