Scharmach Consulting

Google Ads Campaigns in Robertson

We offer Google Ads campaigns for consumers from the city of Robertson. If you ambition to occupy a tall position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for attractive products or services. Thanks to Google Ads campaigns, you can reach them very easily and quickly and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.

Robertson – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers later the have enough money in a rude time and thanks to investigative tools we can optimize the campaign for that reason that it could bring maximum assist at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved taking into consideration the encourage of various campaigns such as e.g. regular search engine campaigns and much more unbiased display or even intellectual shopping campaigns.

The advantage of Google Ads ads over the okay method of promotion is its huge configurability and the possibility to precisely check the effects. In the proceedings of gratifying forms such as the press, or the television or press, we have at our disposal a limited set of systematic data upon their effectiveness. The possibilities of configuring such a received campaign and targeting a specific help of recipients are furthermore not impressive.

In Google Ads campaigns, we can rule who exactly we want to mean our ads to, or we can even deem at what mature they are to be displayed. For example, we can seek ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time later than they have get older to browse the internet. No form of established promotion offers such possibilities to clarify a purpose group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and pro directly to the product on your website, where the buy can be finalised.

We are dealing bearing in mind a constantly growing allowance of the e-commerce publicize in consumer shopping and not only. This trend does not seem to change and while usual shopping will probably stay in imitation of us, online shopping will completely have a larger share. Currently, we are dealing gone a in fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large organization of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we establishment such a protest for your store, your product will act out the search list of the customer excited in purchasing a unchangeable product, and after clicking your product goes directly to your accrual where the customer can conclude a transaction. This is a easy and extremely effective method.

Shopping campaigns are a type of promotion, recommended to every online amassing and e-commerce businesses, regardless of the industry. We cooperate subsequent to online stores taking into account a diversified range of products, from groceries to electronic gadgets. It does not thing what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively desire the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current immediate development of the Internet, it is hard to be number 1 in Google search results, but considering you configure a search campaign, you do not have to worry so much about the long-term and complicated SEO operation, as the effects are visible all but at once.

 

Where accomplish search ads display?
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks around only the first 2 pages of search results!
  • To Google search network partners
  • Below the organic search results upon Google
  • Above the organic search results on Google
Ad types:
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks vis-а-vis only the first 2 pages of search results!

Ad types:
  • Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked as soon as a “Google Ads” label if the ad is displayed to the Partner

2. Shopping campaigns

A type of excite addressed to online stores, because they assist promote goods by providing Internet users in the same way as specific information. If you have your online store, then thanks to this type of campaign you can publicize your products upon the Internet. It will allow you to achieve thousands of supplementary customers.

Source: support.google.com/google-ads
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Easy desire of costs!
  • Better matched toss around recipients
  • Easy campaign presidency in poster terms Advanced analytics to assert and supplement the atmosphere of ads displayed Increased sales effectiveness

3. Performance campaigns

This is a extra type of campaign, used to attain the goals we chose. They allow advertisers to have effective permission to whatever Google Ads resources under a single campaign. By launching a accomplish campaign, we reach a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are nearby as ration of this demonstrate will also be helpful.

It is worth choosing Performance campaigns for:
  • Increased value of the conversion rate, as with ease as increased value of the basket
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and fabricate a broader thing strategy

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in swap places on the websites. This is a agreed popular method of advertising. If your want is, for example, recognisability on the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
Why is it worth choosing a Display campaign?
  • The sale will increase significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases vigilance and builds the company’s image along with users
 
Why do you habit a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir up opinion can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video accomplice apps and videos.

 

Why it is worth creating Video Campaigns?
  • It is feasible to choose specific direct groups and endeavor the ad to specific recipients
  • They have a significant impact upon recipients and can drastically bump sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising awareness among a wide group of users.
  • Very perfect analytical data enable great optimisation of parameters approximately costs
How complete Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • Outstream ads
  • In-Feed video ads
Of which Outstream Ads are ads that display upon the websites of Google video partners.

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an keen way to growth the sale.

Types of remarketing:
  • Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the user does not issue here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with assistance about the visited website
  3. The user leaves the website and browses other websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to unorthodox advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a approved Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their develop by managing their campaigns.

We also preserve certificates confirming our skills and experience in the auditorium of Google Ads!

 

 

The time-honored effects of the campaign are achieved thanks to the proper configuration of the shake up itself, as well as analytics, which we attach to inspect the results and to optimise as a result as to edit the costs of the campaign while obtaining greater than before results. We afterward have experience subsequent to campaigns from our own e-commerce projects, so this is the business we know certainly well.

Contact us and allow us Begin cooperation!

 

For people who run a business in Robertson – we have favourable terms of cooperation.

With us, you will addition your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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