Scharmach Consulting

Google Ads Campaigns in Rockledge

We offer Google Ads campaigns for consumers from the city of Rockledge. If you objective to occupy a tall position in a search engine with your goods and services – ask us for a pardon quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for fascinating products or services. Thanks to Google Ads campaigns, you can attain them completely easily and quickly and thanks to Google Analytics we can analyse our target charity and the effectiveness of a campaign.

Rockledge – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers similar to the come up with the money for in a rude time and thanks to rational tools we can optimize the campaign consequently that it could bring maximum help at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved when the assist of various campaigns such as e.g. regular search engine campaigns and much more broadminded display or even smart shopping campaigns.

The advantage of Google Ads ads beyond the okay method of promotion is its Big configurability and the possibility to precisely check the effects. In the dogfight of customary forms such as the press, or the television or press, we have at our disposal a limited set of methodical data upon their effectiveness. The possibilities of configuring such a standard campaign and targeting a specific help of recipients are plus not impressive.

In Google Ads campaigns, we can regard as being who exactly we desire to want our ads to, or we can even deem at what time they are to be displayed. For example, we can try ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time later they have grow old to browse the internet. No form of usual promotion offers such possibilities to clarify a seek group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the buy can be finalised.

We are dealing taking into account a constantly growing allocation of the e-commerce promote in consumer shopping and not only. This trend does not seem to fine-tune and while customary shopping will probably stay in the same way as us, online shopping will unquestionably have a larger share. Currently, we are dealing next a in reality large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large activity of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have the funds for and we opening such a disconcert for your store, your product will discharge duty the search list of the customer excited in purchasing a firm product, and after clicking your product goes directly to your growth where the customer can conclude a transaction. This is a simple and completely effective method.

Shopping campaigns are a type of promotion, recommended to every online amassing and e-commerce businesses, regardless of the industry. We cooperate gone online stores with a diversified range of products, from groceries to electronic gadgets. It does not issue what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aim the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current sudden development of the Internet, it is difficult to be number 1 in Google search results, but in the broadcast of you configure a search campaign, you do not have to worry therefore much roughly the long-term and complicated SEO operation, as the effects are visible roughly at once.

 

 
Where attain search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks all but only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks around only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked when a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

A type of trouble addressed to online stores, because they incite promote goods by providing Internet users subsequently specific information. If you have your online store, then thanks to this type of campaign you can make public your products on the Internet. It will permit you to accomplish thousands of supplementary customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched disquiet recipients
  • Easy campaign government in classified ad terms
    Advanced analytics to verify and increase the tone of ads displayed
    Increased sales effectiveness
  • Easy desire of costs!

3. Performance campaigns

This is a additional type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective admission to whatever Google Ads resources under a single campaign. By launching a pretense campaign, we accomplish a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are friendly as ration of this campaign will with be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and fabricate a broader event strategy
  • Increased value of the conversion rate, as without difficulty as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in interchange places upon the websites. This is a no question popular method of advertising. If your point is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will layer significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases preparedness and builds the company’s image among users
 
Why get you habit a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted mix up can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video co-conspirator apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is possible to pick specific direct groups and seek the ad to specific recipients
  • Very truthful analytical data enable great optimisation of parameters not far afield off from costs
  • They have a significant impact upon recipients and can drastically growth sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising awareness among a wide group of users.
 
How get Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising message to those Internet users who have already visited our website. It is an in action way to lump the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the addict does not matter here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with information about the visited website
  3. The user leaves the website and browses other websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to option advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a recognized Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their enhancement by managing their campaigns.

We also preserve certificates confirming our skills and experience in the sports ground of Google Ads!

 

 

The usual effects of the campaign are achieved thanks to the proper configuration of the raise a fuss itself, as capably as analytics, which we attach to inspect the results and to optimise thus as to reduce the costs of the stir up while obtaining enlarged results. We after that have experience gone campaigns from our own e-commerce projects, so this is the event we know unconditionally well.

Contact us and allow us start cooperation!

 

For people who run a business in Rockledge – we have favourable terms of cooperation.

With us, you will enlargement your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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