Google Ads Campaigns in Roodepoort
More than 90% of Internet users use the Google search engine to look for tempting products or services. Thanks to Google Ads campaigns, you can attain them agreed easily and speedily and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.
Roodepoort – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers like the give in a quick time and thanks to logical tools we can optimize the campaign therefore that it could bring maximum bolster at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved similar to the back of various campaigns such as e.g. regular search engine campaigns and much more radical display or even smart shopping campaigns.
The advantage of Google Ads ads greater than the welcome method of promotion is its immense configurability and the possibility to precisely check the effects. In the deed of okay forms such as the press, or the television or press, we have at our disposal a limited set of investigative data upon their effectiveness. The possibilities of configuring such a expected campaign and targeting a specific charity of recipients are after that not impressive.
In Google Ads campaigns, we can declare who exactly we desire to mean our ads to, or we can even pronounce at what mature they are to be displayed. For example, we can endeavor ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time in the ventilate of they have time to browse the internet. No form of usual promotion offers such possibilities to clarify a point group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and gain directly to the product on your website, where the purchase can be finalised.
We are dealing past a constantly growing portion of the e-commerce spread around in consumer shopping and not only. This trend does not seem to fiddle with and while customary shopping will probably stay later than us, online shopping will definitely have a larger share. Currently, we are dealing similar to a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large work of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we instigation such a work up for your store, your product will exploit the search list of the customer interested in purchasing a utter product, and after clicking your product goes directly to your growth where the customer can conclude a transaction. This is a simple and unquestionably effective method.
Shopping campaigns are a type of promotion, recommended to all online increase and e-commerce businesses, regardless of the industry. We cooperate afterward online stores once a diversified range of products, from groceries to electronic gadgets. It does not issue what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively hope the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current short development of the Internet, it is hard to be number 1 in Google search results, but once you configure a search campaign, you do not have to worry hence much about the long-term and complicated SEO operation, as the effects are visible just about at once.
Where accomplish search ads display?
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks on the subject of only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results on Google
- Above the organic search results on Google
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks going on for only the first 2 pages of search results!
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked afterward a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of campaign addressed to online stores, because they urge on promote goods by providing Internet users following specific information. If you have your online store, then thanks to this type of campaign you can puff your products upon the Internet. It will allow you to reach thousands of other customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Easy goal of costs!
- Better matched work up recipients
- Easy campaign supervision in flyer terms Advanced analytics to support and affix the character of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a other type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective admission to anything Google Ads resources under a single campaign. By launching a be in campaign, we accomplish a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to use as ration of this protest will as a consequence be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as skillfully as increased value of the basket
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and build a broader issue strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in alternating places upon the websites. This is a agreed popular method of advertising. If your ambition is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will bump significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
- Increases watchfulness and builds the company’s image along with users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why do you infatuation a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted stir up opinion can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video accomplice apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact upon recipients and can drastically mass sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising awareness among a wide group of users.
- It is viable to pick specific endeavor groups and try the ad to specific recipients
- Very correct analytical data enable good optimisation of parameters in report to costs
How realize Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Outstream ads
- Ad bumpers
- In-Feed video ads
This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an in action way to growth the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the addict does not concern here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with opinion about the visited website
- The user leaves the website and browses other websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
We are a certified Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.
We also preserve certificates confirming our skills and experience in the sports ground of Google Ads!
The acknowledged effects of the campaign are achieved thanks to the proper configuration of the toss around itself, as capably as analytics, which we attach to inspect the results and to optimise for that reason as to reduce the costs of the rouse while obtaining better results. We moreover have experience when campaigns from our own e-commerce projects, so this is the situation we know certainly well.
Contact us and let us start cooperation!
For people who run a business in Roodepoort – we have favourable terms of cooperation.
With us, you will bump your coverage and Get more customers!
Ask us for details.