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Google Ads Campaigns in Rubidoux - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Rubidoux

We offer Google Ads campaigns for consumers from the city of Rubidoux. If you take aim to occupy a tall position in a search engine with your goods and services – ask us for a pardon quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for fascinating products or services. Thanks to Google Ads campaigns, you can accomplish them no question easily and speedily and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.

Rubidoux – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers later than the provide in a sharp time and thanks to logical tools we can optimize the campaign thus that it could bring maximum promote at a minimal expense. Using Google Ads, we can embrace specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved like the help of various campaigns such as e.g. regular search engine campaigns and much more enlightened display or even smart shopping campaigns.

The advantage of Google Ads ads beyond the all right method of promotion is its enormous configurability and the possibility to precisely check the effects. In the battle of standard forms such as the press, or the television or press, we have at our disposal a limited set of methodical data on their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific charity of recipients are moreover not impressive.

In Google Ads campaigns, we can consider who exactly we desire to purpose our ads to, or we can even pronounce at what mature they are to be displayed. For example, we can goal ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time past they have become old to browse the internet. No form of time-honored promotion offers such possibilities to define a point toward group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and improvement directly to the product on your website, where the purchase can be finalised.

We are dealing bearing in mind a constantly growing allowance of the e-commerce make public in consumer shopping and not only. This trend does not seem to tweak and while established shopping will probably stay in imitation of us, online shopping will agreed have a larger share. Currently, we are dealing subsequent to a in fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large bureau of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your meet the expense of and we introduction such a work up for your store, your product will take effect the search list of the customer curious in purchasing a resolution product, and after clicking your product goes directly to your amassing where the customer can conclude a transaction. This is a easy and utterly effective method.

Shopping campaigns are a type of promotion, recommended to all online accrual and e-commerce businesses, regardless of the industry. We cooperate following online stores following a diversified range of products, from groceries to electronic gadgets. It does not event what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively determination the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current sudden development of the Internet, it is difficult to be number 1 in Google search results, but in imitation of you configure a search campaign, you do not have to worry hence much just about the long-term and complicated SEO operation, as the effects are visible not far afield off from at once.

 

 
Where complete search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks all but only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks just about only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked taking into consideration a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of disquiet addressed to online stores, because they assist promote goods by providing Internet users later than specific information. If you have your online store, then thanks to this type of campaign you can present your products on the Internet. It will allow you to achieve thousands of further customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched rouse recipients
  • Easy campaign processing in personal ad terms
    Advanced analytics to verify and complement the tone of ads displayed
    Increased sales effectiveness
  • Easy drive of costs!

3. Performance campaigns

This is a new type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective permission to all Google Ads resources under a single campaign. By launching a accomplishment campaign, we attain a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are approachable as part of this protest will after that be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader event strategy
  • Increased value of the conversion rate, as with ease as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in alternating places upon the websites. This is a extremely popular method of advertising. If your aspiration is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will layer significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic layer in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases preparedness and builds the company’s image along with users
 
Why do you obsession a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted shake up can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video partner in crime apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is possible to pick specific object groups and set sights on the ad to specific recipients
  • Very true analytical data enable good optimisation of parameters going in this area for costs
  • They have a significant impact upon recipients and can drastically bump sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a wide group of users.
 
How realize Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an involved way to enlargement the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the user does not thing here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with suggestion about the visited website
  3. The addict leaves the website and browses extra websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a certified Google partner!

The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their increase by managing their campaigns.

We also support certificates confirming our skills and experience in the ground of Google Ads!

 

 

The established effects of the campaign are achieved thanks to the proper configuration of the advocate itself, as well as analytics, which we attach to examine the results and to optimise for that reason as to edit the costs of the disquiet while obtaining enlarged results. We then have experience as soon as campaigns from our own e-commerce projects, so this is the thing we know no question well.

Contact us and let us start cooperation!

 

For people who run a business in Rubidoux – we have favourable terms of cooperation.

With us, you will bump your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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