Scharmach Consulting

Google Ads Campaigns in San Benito

We offer Google Ads campaigns for consumers from the city of San Benito. If you take aim to occupy a high position in a search engine with your goods and services – ask us for a pardon quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for tempting products or services. Thanks to Google Ads campaigns, you can attain them categorically easily and quickly and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.

San Benito – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers taking into consideration the pay for in a unexpected time and thanks to analytical tools we can optimize the campaign so that it could bring maximum sustain at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved once the support of various campaigns such as e.g. regular search engine campaigns and much more advanced display or even intellectual shopping campaigns.

The advantage of Google Ads ads exceeding the satisfactory method of promotion is its Big configurability and the possibility to precisely check the effects. In the case of usual forms such as the press, or the television or press, we have at our disposal a limited set of systematic data on their effectiveness. The possibilities of configuring such a received campaign and targeting a specific action of recipients are plus not impressive.

In Google Ads campaigns, we can find who exactly we desire to goal our ads to, or we can even pronounce at what time they are to be displayed. For example, we can purpose ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time like they have mature to browse the internet. No form of normal promotion offers such possibilities to define a intend group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and gain directly to the product on your website, where the buy can be finalised.

We are dealing subsequently a constantly growing ration of the e-commerce announce in consumer shopping and not only. This trend does not seem to change and while usual shopping will probably stay once us, online shopping will categorically have a larger share. Currently, we are dealing taking into account a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large activity of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your allow and we instigation such a move around for your store, your product will doing the search list of the customer avid in purchasing a fixed idea product, and after clicking your product goes directly to your growth where the customer can conclude a transaction. This is a simple and no question effective method.

Shopping campaigns are a type of promotion, recommended to all online buildup and e-commerce businesses, regardless of the industry. We cooperate in imitation of online stores gone a diversified range of products, from groceries to electronic gadgets. It does not matter what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aim the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current gruff development of the Internet, it is difficult to be number 1 in Google search results, but similar to you configure a search campaign, you do not have to worry in view of that much just about the long-term and complicated SEO operation, as the effects are visible not in the distance off from at once.

 

 
Where attain search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks regarding only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks in bank account to only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked with a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of disturb addressed to online stores, because they assist promote goods by providing Internet users once specific information. If you have your online store, then thanks to this type of campaign you can shout out your products upon the Internet. It will allow you to attain thousands of further customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched advocate recipients
  • Easy campaign admin in billboard terms
    Advanced analytics to uphold and add together the setting of ads displayed
    Increased sales effectiveness
  • Easy motivation of costs!

3. Performance campaigns

This is a additional type of campaign, used to attain the goals we chose. They allow advertisers to have effective admission to whatever Google Ads resources under a single campaign. By launching a performance campaign, we accomplish a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are affable as portion of this toss around will furthermore be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader concern strategy
  • Increased value of the conversion rate, as skillfully as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in substitute places on the websites. This is a unconditionally popular method of advertising. If your purpose is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will growth significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic mass in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases attentiveness and builds the company’s image in the course of users
 
Why complete you compulsion a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disturb can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads on Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is practicable to choose specific goal groups and object the ad to specific recipients
  • Very precise analytical data enable good optimisation of parameters nearly costs
  • They have a significant impact upon recipients and can drastically lump sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising awareness among a wide group of users.
 
How get Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising notice to those Internet users who have already visited our website. It is an operating way to mass the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the user does not thing here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with assistance about the visited website
  3. The user leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to choice advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a attributed Google partner!

The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their momentum by managing their campaigns.

We also Keep certificates confirming our skills and experience in the arena of Google Ads!

 

 

The standard effects of the campaign are achieved thanks to the proper configuration of the disconcert itself, as well as analytics, which we attach to examine the results and to optimise in view of that as to condense the costs of the shake up while obtaining enlarged results. We as a consequence have experience later campaigns from our own e-commerce projects, so this is the event we know entirely well.

Contact us and let us start cooperation!

 

For people who run a business in San Benito – we have favourable terms of cooperation.

With us, you will growth your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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