Google Ads Campaigns in Sasolburg
More than 90% of Internet users use the Google search engine to look for glamorous products or services. Thanks to Google Ads campaigns, you can achieve them entirely easily and quickly and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.
Sasolburg – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers subsequent to the find the child maintenance for in a rude time and thanks to reasoned tools we can optimize the campaign in view of that that it could bring maximum help at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved bearing in mind the put taking place to of various campaigns such as e.g. regular search engine campaigns and much more protester display or even intellectual shopping campaigns.
The advantage of Google Ads ads greater than the all right method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the achievement of pleasing forms such as the press, or the television or press, we have at our disposal a limited set of investigative data on their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific bureau of recipients are as well as not impressive.
In Google Ads campaigns, we can regard as being who exactly we want to mean our ads to, or we can even consider at what grow old they are to be displayed. For example, we can aspiration ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time subsequent to they have time to browse the internet. No form of normal promotion offers such possibilities to define a objective group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and benefit directly to the product upon your website, where the purchase can be finalised.
We are dealing subsequently a constantly growing share of the e-commerce make public in consumer shopping and not only. This trend does not seem to modify and while traditional shopping will probably stay gone us, online shopping will very have a larger share. Currently, we are dealing next a essentially large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large society of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we foundation such a shake up for your store, your product will action the search list of the customer eager in purchasing a supreme product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a simple and categorically effective method.
Shopping campaigns are a type of promotion, recommended to every online amassing and e-commerce businesses, regardless of the industry. We cooperate with online stores in the same way as a diversified range of products, from groceries to electronic gadgets. It does not event what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively purpose the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current terse development of the Internet, it is hard to be number 1 in Google search results, but bearing in mind you configure a search campaign, you do not have to worry suitably much very nearly the long-term and complicated SEO operation, as the effects are visible something like at once.
Where accomplish search ads display?
- Above the organic search results on Google
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks regarding only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results upon Google
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks on the subject of only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked once a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of advocate addressed to online stores, because they back promote goods by providing Internet users taking into consideration specific information. If you have your online store, then thanks to this type of campaign you can publicize your products upon the Internet. It will allow you to accomplish thousands of additional customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Easy desire of costs!
- Better matched shake up recipients
- Easy campaign presidency in personal ad terms Advanced analytics to support and swell the air of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a further type of campaign, used to attain the goals we chose. They allow advertisers to have effective access to whatever Google Ads resources under a single campaign. By launching a affect campaign, we attain a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to do to as share of this move around will along with be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as with ease as increased value of the basket
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and manufacture a broader event strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in every second places upon the websites. This is a enormously popular method of advertising. If your ambition is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases watchfulness and builds the company’s image in the course of users
- The sale will accumulation significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accumulation in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why pull off you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disconcert can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video accomplice apps and videos.
Why it is worth creating Video Campaigns?
- It is possible to choose specific aspiration groups and aspiration the ad to specific recipients
- Very exact analytical data enable great optimisation of parameters roughly speaking costs
- They have a significant impact upon recipients and can drastically growth sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a broad group of users.
How complete Video Campaigns work?
- Outstream ads
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an enthusiastic way to mass the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising message and the location of the website that has been visited by the user does not event here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with opinion about the visited website
- The addict leaves the website and browses other websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to out of the ordinary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
We are a attributed Google partner!
The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their build up by managing their campaigns.
We also support certificates confirming our skills and experience in the sports ground of Google Ads!
The received effects of the campaign are achieved thanks to the proper configuration of the demonstrate itself, as with ease as analytics, which we attach to examine the results and to optimise appropriately as to abbreviate the costs of the stir while obtaining greater than before results. We as well as have experience considering campaigns from our own e-commerce projects, so this is the matter we know definitely well.
Contact us and let us Begin cooperation!
For people who run a business in Sasolburg – we have favourable terms of cooperation.
With us, you will accrual your coverage and Get more customers!
Ask us for details.