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Google Ads Campaigns in Schertz - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Schertz

We offer Google Ads campaigns for consumers from the city of Schertz. If you seek to occupy a tall position in a search engine with your goods and services – ask us for a pardon quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for captivating products or services. Thanks to Google Ads campaigns, you can attain them unconditionally easily and quickly and thanks to Google Analytics we can analyse our target action and the effectiveness of a campaign.

Schertz – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers when the manage to pay for in a rushed time and thanks to methodical tools we can optimize the campaign for that reason that it could bring maximum encouragement at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved in the same way as the support of various campaigns such as e.g. regular search engine campaigns and much more avant-garde display or even smart shopping campaigns.

The advantage of Google Ads ads more than the standard method of promotion is its huge configurability and the possibility to precisely check the effects. In the clash of usual forms such as the press, or the television or press, we have at our disposal a limited set of questioning data upon their effectiveness. The possibilities of configuring such a established campaign and targeting a specific help of recipients are as well as not impressive.

In Google Ads campaigns, we can rule who exactly we want to target our ads to, or we can even consider at what grow old they are to be displayed. For example, we can target ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time considering they have times to browse the internet. No form of expected promotion offers such possibilities to clarify a ambition group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and improvement directly to the product upon your website, where the purchase can be finalised.

We are dealing in imitation of a constantly growing ration of the e-commerce market in consumer shopping and not only. This trend does not seem to bend and while usual shopping will probably stay subsequent to us, online shopping will completely have a larger share. Currently, we are dealing gone a in fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large group of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your offer and we introduction such a stir for your store, your product will perform the search list of the customer impatient in purchasing a unqualified product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a easy and certainly effective method.

Shopping campaigns are a type of promotion, recommended to every online addition and e-commerce businesses, regardless of the industry. We cooperate bearing in mind online stores later than a diversified range of products, from groceries to electronic gadgets. It does not thing what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively dream the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current brusque development of the Internet, it is hard to be number 1 in Google search results, but as soon as you configure a search campaign, you do not have to worry in view of that much very nearly the long-term and complicated SEO operation, as the effects are visible approximately at once.

 

 
Where accomplish search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks as regards only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks more or less only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the same way as a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of raise a fuss addressed to online stores, because they assist promote goods by providing Internet users with specific information. If you have your online store, then thanks to this type of campaign you can announce your products on the Internet. It will permit you to accomplish thousands of additional customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched move around recipients
  • Easy campaign running in trailer terms
    Advanced analytics to avow and count the environment of ads displayed
    Increased sales effectiveness
  • Easy aspiration of costs!

3. Performance campaigns

This is a other type of campaign, used to attain the goals we chose. They allow advertisers to have effective entry to anything Google Ads resources under a single campaign. By launching a feint campaign, we achieve a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are clear as portion of this excite will along with be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader event strategy
  • Increased value of the conversion rate, as with ease as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in alternative places on the websites. This is a utterly popular method of advertising. If your take aim is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will enlargement significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic mass in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases preparedness and builds the company’s image in the course of users
 
Why complete you need a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted whisk can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads on Google video partner apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is viable to pick specific direct groups and seek the ad to specific recipients
  • Very perfect analytical data enable great optimisation of parameters going vis-а-vis for costs
  • They have a significant impact on recipients and can drastically growth sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a broad group of users.
 
How pull off Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising notice to those Internet users who have already visited our website. It is an in action way to growth the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the addict does not event here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with recommendation about the visited website
  3. The addict leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to other advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a recognized Google partner!

The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.

We also preserve certificates confirming our skills and experience in the pitch of Google Ads!

 

 

The conventional effects of the campaign are achieved thanks to the proper configuration of the raise a fuss itself, as well as analytics, which we attach to examine the results and to optimise so as to condense the costs of the whisk while obtaining enlarged results. We moreover have experience with campaigns from our own e-commerce projects, so this is the event we know categorically well.

Contact us and let us Begin cooperation!

 

For people who run a business in Schertz – we have favourable terms of cooperation.

With us, you will addition your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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