Google Ads Campaigns in Senekal
More than 90% of Internet users use the Google search engine to look for glamorous products or services. Thanks to Google Ads campaigns, you can attain them utterly easily and speedily and thanks to Google Analytics we can analyse our target organization and the effectiveness of a campaign.
Senekal – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers when the find the grant for in a gruff time and thanks to methodical tools we can optimize the campaign so that it could bring maximum minister to at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved later than the help of various campaigns such as e.g. regular search engine campaigns and much more ahead of its time display or even intellectual shopping campaigns.
The advantage of Google Ads ads exceeding the all right method of promotion is its huge configurability and the possibility to precisely check the effects. In the encounter of pleasing forms such as the press, or the television or press, we have at our disposal a limited set of reasoned data upon their effectiveness. The possibilities of configuring such a conventional campaign and targeting a specific bureau of recipients are then not impressive.
In Google Ads campaigns, we can believe to be who exactly we want to endeavor our ads to, or we can even pronounce at what period they are to be displayed. For example, we can goal ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time subsequent to they have period to browse the internet. No form of expected promotion offers such possibilities to define a seek group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and plus directly to the product upon your website, where the purchase can be finalised.
We are dealing subsequently a constantly growing share of the e-commerce market in consumer shopping and not only. This trend does not seem to tweak and while normal shopping will probably stay taking into account us, online shopping will extremely have a larger share. Currently, we are dealing once a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large outfit of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your allow and we commencement such a move around for your store, your product will play a role the search list of the customer interested in purchasing a utter product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a easy and categorically effective method.
Shopping campaigns are a type of promotion, recommended to all online stock and e-commerce businesses, regardless of the industry. We cooperate afterward online stores bearing in mind a diversified range of products, from groceries to electronic gadgets. It does not thing what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively dream the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current hasty development of the Internet, it is hard to be number 1 in Google search results, but following you configure a search campaign, you do not have to worry as a result much approximately the long-term and complicated SEO operation, as the effects are visible on at once.
Where attain search ads display?
- Above the organic search results upon Google
- Below the organic search results upon Google
- To Google search network partners
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks something like only the first 2 pages of search results!
- Below the organic search results on Google
- Above the organic search results on Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks going on for only the first 2 pages of search results!
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked behind a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of advocate addressed to online stores, because they support promote goods by providing Internet users in imitation of specific information. If you have your online store, then thanks to this type of campaign you can publicize your products on the Internet. It will allow you to achieve thousands of extra customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Easy goal of costs!
- Better matched advocate recipients
- Easy campaign organization in personal ad terms Advanced analytics to uphold and add together the vibes of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a further type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective entry to all Google Ads resources under a single campaign. By launching a play campaign, we attain a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to complete to as share of this demonstrate will then be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as with ease as increased value of the basket
- Well-developed statistics helping analyse effectiveness and build a broader situation strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in substitute places on the websites. This is a definitely popular method of advertising. If your want is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases watchfulness and builds the company’s image in the middle of users
- The sale will increase significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic buildup in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why get you compulsion a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted demonstrate can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- It is viable to choose specific target groups and want the ad to specific recipients
- Very perfect analytical data enable good optimisation of parameters regarding costs
- They have a significant impact on recipients and can drastically lump sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising watchfulness among a broad group of users.
How accomplish Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-Feed video ads
- Ad bumpers
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an enthusiastic way to addition the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the addict does not matter here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with counsel about the visited website
- The user leaves the website and browses additional websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to unconventional advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
We are a ascribed Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their improve by managing their campaigns.
We also withhold certificates confirming our skills and experience in the dome of Google Ads!
The usual effects of the campaign are achieved thanks to the proper configuration of the shake up itself, as well as analytics, which we attach to examine the results and to optimise therefore as to condense the costs of the move around while obtaining better results. We also have experience gone campaigns from our own e-commerce projects, so this is the issue we know very well.
Contact us and allow us Begin cooperation!
For people who run a business in Senekal – we have favourable terms of cooperation.
With us, you will growth your coverage and acquire more customers!
Ask us for details.