Scharmach Consulting

Google Ads Campaigns in Shively

We offer Google Ads campaigns for consumers from the city of Shively. If you objective to occupy a high position in a search engine with your goods and services – ask us for a free quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for glamorous products or services. Thanks to Google Ads campaigns, you can accomplish them no question easily and quickly and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.

Shively – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers once the find the allowance for in a terse time and thanks to systematic tools we can optimize the campaign consequently that it could bring maximum facilitate at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved bearing in mind the put stirring to of various campaigns such as e.g. regular search engine campaigns and much more innovative display or even intellectual shopping campaigns.

The advantage of Google Ads ads more than the satisfactory method of promotion is its Big configurability and the possibility to precisely check the effects. In the court case of customary forms such as the press, or the television or press, we have at our disposal a limited set of critical data upon their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific society of recipients are as well as not impressive.

In Google Ads campaigns, we can judge who exactly we desire to direct our ads to, or we can even deem at what era they are to be displayed. For example, we can plan ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time once they have get older to browse the internet. No form of established promotion offers such possibilities to clarify a point toward group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and plus directly to the product on your website, where the purchase can be finalised.

We are dealing past a constantly growing ration of the e-commerce promote in consumer shopping and not only. This trend does not seem to amend and while normal shopping will probably stay taking into account us, online shopping will unquestionably have a larger share. Currently, we are dealing subsequent to a essentially large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large action of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your allow and we introduction such a campaign for your store, your product will operate the search list of the customer curious in purchasing a unmodified product, and after clicking your product goes directly to your store where the customer can conclude a transaction. This is a simple and certainly effective method.

Shopping campaigns are a type of promotion, recommended to all online amassing and e-commerce businesses, regardless of the industry. We cooperate like online stores gone a diversified range of products, from groceries to electronic gadgets. It does not business what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively drive the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current short development of the Internet, it is difficult to be number 1 in Google search results, but subsequent to you configure a search campaign, you do not have to worry fittingly much practically the long-term and complicated SEO operation, as the effects are visible approximately at once.

 

 
Where realize search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks re only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks with insinuation to only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked subsequently a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of disconcert addressed to online stores, because they back promote goods by providing Internet users once specific information. If you have your online store, then thanks to this type of campaign you can make public your products on the Internet. It will allow you to accomplish thousands of extra customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched rouse recipients
  • Easy campaign processing in announcement terms
    Advanced analytics to insist and tote up the air of ads displayed
    Increased sales effectiveness
  • Easy aim of costs!

3. Performance campaigns

This is a further type of campaign, used to reach the goals we chose. They allow advertisers to have effective entrance to everything Google Ads resources under a single campaign. By launching a show campaign, we accomplish a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are friendly as share of this stir in the air opinion will as well as be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and manufacture a broader issue strategy
  • Increased value of the conversion rate, as capably as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in swing places on the websites. This is a entirely popular method of advertising. If your goal is, for example, recognisability upon the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will increase significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic lump in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image along with users
 
Why realize you craving a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted whisk can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video partner in crime apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is attainable to choose specific endeavor groups and goal the ad to specific recipients
  • Very precise analytical data enable great optimisation of parameters re costs
  • They have a significant impact upon recipients and can drastically deposit sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising watchfulness among a wide group of users.
 
How complete Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an energetic way to growth the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising notice and the location of the website that has been visited by the addict does not event here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with instruction about the visited website
  3. The addict leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to other advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a approved Google partner!

The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.

We also Keep certificates confirming our skills and experience in the field of Google Ads!

 

 

The expected effects of the campaign are achieved thanks to the proper configuration of the protest itself, as skillfully as analytics, which we attach to examine the results and to optimise hence as to shorten the costs of the excite while obtaining enlarged results. We as a consequence have experience like campaigns from our own e-commerce projects, so this is the situation we know enormously well.

Contact us and let us start cooperation!

 

For people who run a business in Shively – we have favourable terms of cooperation.

With us, you will bump your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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