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Google Ads Campaigns in Skokie - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Skokie

We offer Google Ads campaigns for consumers from the city of Skokie. If you mean to occupy a high position in a search engine with your goods and services – ask us for a free quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for tempting products or services. Thanks to Google Ads campaigns, you can accomplish them agreed easily and speedily and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.

Skokie – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers in the same way as the offer in a immediate time and thanks to rational tools we can optimize the campaign consequently that it could bring maximum support at a minimal expense. Using Google Ads, we can approve specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved taking into account the assist of various campaigns such as e.g. regular search engine campaigns and much more objector display or even smart shopping campaigns.

The advantage of Google Ads ads higher than the welcome method of promotion is its immense configurability and the possibility to precisely check the effects. In the achievement of welcome forms such as the press, or the television or press, we have at our disposal a limited set of critical data on their effectiveness. The possibilities of configuring such a conventional campaign and targeting a specific charity of recipients are along with not impressive.

In Google Ads campaigns, we can decide who exactly we desire to intend our ads to, or we can even pronounce at what become old they are to be displayed. For example, we can endeavor ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time taking into account they have era to browse the internet. No form of established promotion offers such possibilities to define a ambition group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and lead directly to the product on your website, where the buy can be finalised.

We are dealing later than a constantly growing portion of the e-commerce push in consumer shopping and not only. This trend does not seem to fiddle with and while established shopping will probably stay subsequent to us, online shopping will totally have a larger share. Currently, we are dealing in the vent of a in purpose of fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large work of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we opening such a disquiet for your store, your product will work the search list of the customer eager in purchasing a utter product, and after clicking your product goes directly to your increase where the customer can conclude a transaction. This is a simple and unquestionably effective method.

Shopping campaigns are a type of promotion, recommended to all online store and e-commerce businesses, regardless of the industry. We cooperate following online stores in imitation of a diversified range of products, from groceries to electronic gadgets. It does not concern what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively goal the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current curt development of the Internet, it is difficult to be number 1 in Google search results, but when you configure a search campaign, you do not have to worry suitably much roughly the long-term and complicated SEO operation, as the effects are visible in the region of at once.

 

 
Where pull off search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks with hint to only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks something like only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked as soon as a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

A type of stir up addressed to online stores, because they help promote goods by providing Internet users similar to specific information. If you have your online store, then thanks to this type of campaign you can shout out your products on the Internet. It will permit you to reach thousands of additional customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched disquiet recipients
  • Easy campaign paperwork in commercial terms
    Advanced analytics to verify and include the feel of ads displayed
    Increased sales effectiveness
  • Easy aim of costs!

3. Performance campaigns

This is a further type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective permission to everything Google Ads resources under a single campaign. By launching a perform campaign, we achieve a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are straightforward as allowance of this demonstrate will afterward be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and produce a broader issue strategy
  • Increased value of the conversion rate, as skillfully as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in different places upon the websites. This is a extremely popular method of advertising. If your try is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will growth significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic deposit in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases awareness and builds the company’s image in the course of users
 
Why accomplish you compulsion a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted rouse can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads on Google video co-conspirator apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is feasible to prefer specific objective groups and strive for the ad to specific recipients
  • Very exact analytical data enable great optimisation of parameters vis-а-vis costs
  • They have a significant impact upon recipients and can drastically growth sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a wide group of users.
 
How realize Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an on the go way to layer the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising message and the location of the website that has been visited by the user does not event here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with assistance about the visited website
  3. The user leaves the website and browses further websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to other advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a endorsed Google partner!

The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their money in the works front by managing their campaigns.

We also hold certificates confirming our skills and experience in the dome of Google Ads!

 

 

The time-honored effects of the campaign are achieved thanks to the proper configuration of the campaign itself, as skillfully as analytics, which we attach to examine the results and to optimise therefore as to shorten the costs of the disquiet while obtaining better results. We also have experience when campaigns from our own e-commerce projects, so this is the concern we know certainly well.

Contact us and let us start cooperation!

 

For people who run a business in Skokie – we have favourable terms of cooperation.

With us, you will addition your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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