Google Ads Campaigns in Soweto
More than 90% of Internet users use the Google search engine to look for charming products or services. Thanks to Google Ads campaigns, you can reach them definitely easily and quickly and thanks to Google Analytics we can analyse our target intervention and the effectiveness of a campaign.
Soweto – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers gone the manage to pay for in a curt time and thanks to diagnostic tools we can optimize the campaign correspondingly that it could bring maximum relieve at a minimal expense. Using Google Ads, we can implement specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved afterward the help of various campaigns such as e.g. regular search engine campaigns and much more militant display or even smart shopping campaigns.
The advantage of Google Ads ads greater than the within tolerable limits method of promotion is its Big configurability and the possibility to precisely check the effects. In the exploit of conventional forms such as the press, or the television or press, we have at our disposal a limited set of rational data on their effectiveness. The possibilities of configuring such a conventional campaign and targeting a specific work of recipients are moreover not impressive.
In Google Ads campaigns, we can judge who exactly we desire to take aim our ads to, or we can even deem at what epoch they are to be displayed. For example, we can want ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time once they have mature to browse the internet. No form of traditional promotion offers such possibilities to clarify a object group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and pro directly to the product upon your website, where the purchase can be finalised.
We are dealing as soon as a constantly growing allowance of the e-commerce publicize in consumer shopping and not only. This trend does not seem to change and while standard shopping will probably stay later us, online shopping will very have a larger share. Currently, we are dealing in imitation of a in point toward of fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large outfit of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have the funds for and we foundation such a move around for your store, your product will play-act the search list of the customer curious in purchasing a supreme product, and after clicking your product goes directly to your growth where the customer can conclude a transaction. This is a easy and enormously effective method.
Shopping campaigns are a type of promotion, recommended to all online amassing and e-commerce businesses, regardless of the industry. We cooperate like online stores in the same way as a diversified range of products, from groceries to electronic gadgets. It does not matter what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aim the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current sudden development of the Internet, it is difficult to be number 1 in Google search results, but in imitation of you configure a search campaign, you do not have to worry correspondingly much nearly the long-term and complicated SEO operation, as the effects are visible not far off from at once.
Where attain search ads display?
- Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks approximately only the first 2 pages of search results!
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
Ad types:
- Above the organic search results upon Google
- Below the organic search results on Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks a propos only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked like a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of disquiet addressed to online stores, because they back promote goods by providing Internet users similar to specific information. If you have your online store, then thanks to this type of campaign you can promote your products on the Internet. It will allow you to reach thousands of supplementary customers.
What are the advantages of a Shopping Campaign?
- Easy objective of costs!
- Increased coverage of your offer on the Internet
- Better matched advocate recipients
- Easy campaign organization in public notice terms Advanced analytics to uphold and tote up the quality of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a other type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective access to all Google Ads resources under a single campaign. By launching a accomplish campaign, we reach a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are affable as portion of this toss around will with be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Increased value of the conversion rate, as skillfully as increased value of the basket
- Well-developed statistics helping analyse effectiveness and manufacture a broader business strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in exchange places on the websites. This is a certainly popular method of advertising. If your plan is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases vigilance and builds the company’s image in the course of users
- The sale will accrual significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic increase in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why complete you compulsion a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir up opinion can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- It is attainable to prefer specific intend groups and intention the ad to specific recipients
- They have a significant impact upon recipients and can drastically mass sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a broad group of users.
- Very truthful analytical data enable good optimisation of parameters with hint to costs
How complete Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- Outstream ads
- In-Feed video ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an energetic way to accrual the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the addict does not business here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The addict leaves the website and browses supplementary websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a ascribed Google partner!
The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their evolve by managing their campaigns.
We also support certificates confirming our skills and experience in the pitch of Google Ads!
The acknowledged effects of the campaign are achieved thanks to the proper configuration of the protest itself, as skillfully as analytics, which we attach to examine the results and to optimise hence as to shorten the costs of the campaign while obtaining bigger results. We as a consequence have experience in the sky of campaigns from our own e-commerce projects, so this is the matter we know utterly well.
Contact us and let us Begin cooperation!
For people who run a business in Soweto – we have favourable terms of cooperation.
With us, you will mass your coverage and Get more customers!
Ask us for details.
