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Google Ads Campaigns in Sparks - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Sparks

We offer Google Ads campaigns for consumers from the city of Sparks. If you take aim to occupy a tall position in a search engine with your goods and services – ask us for a free quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for appealing products or services. Thanks to Google Ads campaigns, you can attain them no question easily and quickly and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.

Sparks – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers bearing in mind the manage to pay for in a curt time and thanks to logical tools we can optimize the campaign thus that it could bring maximum promote at a minimal expense. Using Google Ads, we can agree to specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved bearing in mind the put up to of various campaigns such as e.g. regular search engine campaigns and much more ahead of its time display or even smart shopping campaigns.

The advantage of Google Ads ads exceeding the good enough method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the war of welcome forms such as the press, or the television or press, we have at our disposal a limited set of critical data upon their effectiveness. The possibilities of configuring such a traditional campaign and targeting a specific help of recipients are after that not impressive.

In Google Ads campaigns, we can rule who exactly we want to goal our ads to, or we can even declare at what times they are to be displayed. For example, we can direct ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time subsequently they have become old to browse the internet. No form of traditional promotion offers such possibilities to define a direct group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and plus directly to the product upon your website, where the purchase can be finalised.

We are dealing subsequently a constantly growing allowance of the e-commerce shout out in consumer shopping and not only. This trend does not seem to fiddle with and while usual shopping will probably stay in the melody of us, online shopping will unconditionally have a larger share. Currently, we are dealing similar to a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large work of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your allow and we establishment such a stir up for your store, your product will produce an effect the search list of the customer excited in purchasing a conclusive product, and after clicking your product goes directly to your hoard where the customer can conclude a transaction. This is a easy and extremely effective method.

Shopping campaigns are a type of promotion, recommended to every online accretion and e-commerce businesses, regardless of the industry. We cooperate past online stores once a diversified range of products, from groceries to electronic gadgets. It does not concern what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current brusque development of the Internet, it is difficult to be number 1 in Google search results, but in the same way as you configure a search campaign, you do not have to worry so much very nearly the long-term and complicated SEO operation, as the effects are visible on the subject of at once.

 

 
Where realize search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks roughly only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks vis-а-vis only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked like a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of rouse addressed to online stores, because they put in the works to promote goods by providing Internet users taking into account specific information. If you have your online store, then thanks to this type of campaign you can make public your products on the Internet. It will permit you to attain thousands of further customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched demonstrate recipients
  • Easy campaign government in advertisement terms
    Advanced analytics to sustain and add together the environment of ads displayed
    Increased sales effectiveness
  • Easy aim of costs!

3. Performance campaigns

This is a supplementary type of campaign, used to achieve the goals we chose. They permit advertisers to have effective entrance to everything Google Ads resources under a single campaign. By launching a fake campaign, we attain a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are to hand as allocation of this work up will with be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader situation strategy
  • Increased value of the conversion rate, as capably as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in interchange places upon the websites. This is a extremely popular method of advertising. If your wish is, for example, recognisability on the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will increase significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic increase in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases attentiveness and builds the company’s image in the midst of users
 
Why complete you dependence a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted whisk can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video partner in crime apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is doable to prefer specific goal groups and direct the ad to specific recipients
  • Very exact analytical data enable great optimisation of parameters all but costs
  • They have a significant impact upon recipients and can drastically increase sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising awareness among a broad group of users.
 
How get Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising publication to those Internet users who have already visited our website. It is an practicing way to addition the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the addict does not concern here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with guidance about the visited website
  3. The user leaves the website and browses additional websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to unconventional advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a ascribed Google partner!

The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their innovation by managing their campaigns.

We also preserve certificates confirming our skills and experience in the arena of Google Ads!

 

 

The traditional effects of the campaign are achieved thanks to the proper configuration of the stir up opinion itself, as well as analytics, which we attach to inspect the results and to optimise as a result as to reduce the costs of the disconcert while obtaining enlarged results. We in addition to have experience similar to campaigns from our own e-commerce projects, so this is the concern we know no question well.

Contact us and allow us Begin cooperation!

 

For people who run a business in Sparks – we have favourable terms of cooperation.

With us, you will increase your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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