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Google Ads Campaigns in Spartanburg - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Spartanburg

We offer Google Ads campaigns for consumers from the city of Spartanburg. If you plan to occupy a high position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for attractive products or services. Thanks to Google Ads campaigns, you can accomplish them unconditionally easily and quickly and thanks to Google Analytics we can analyse our target action and the effectiveness of a campaign.

Spartanburg – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers once the present in a rude time and thanks to diagnostic tools we can optimize the campaign for that reason that it could bring maximum benefits at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved taking into account the urge on of various campaigns such as e.g. regular search engine campaigns and much more forward looking display or even intellectual shopping campaigns.

The advantage of Google Ads ads higher than the satisfactory method of promotion is its vast configurability and the possibility to precisely check the effects. In the proceedings of welcome forms such as the press, or the television or press, we have at our disposal a limited set of logical data upon their effectiveness. The possibilities of configuring such a expected campaign and targeting a specific group of recipients are as well as not impressive.

In Google Ads campaigns, we can believe to be who exactly we want to wish our ads to, or we can even rule at what era they are to be displayed. For example, we can objective ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time with they have grow old to browse the internet. No form of established promotion offers such possibilities to clarify a purpose group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and benefit directly to the product upon your website, where the buy can be finalised.

We are dealing like a constantly growing part of the e-commerce make public in consumer shopping and not only. This trend does not seem to change and while usual shopping will probably stay behind us, online shopping will no question have a larger share. Currently, we are dealing behind a in fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large work of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your meet the expense of and we foundation such a whisk for your store, your product will deed the search list of the customer curious in purchasing a pure product, and after clicking your product goes directly to your growth where the customer can conclude a transaction. This is a easy and completely effective method.

Shopping campaigns are a type of promotion, recommended to all online stock and e-commerce businesses, regardless of the industry. We cooperate like online stores when a diversified range of products, from groceries to electronic gadgets. It does not matter what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively drive the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current quick development of the Internet, it is difficult to be number 1 in Google search results, but with you configure a search campaign, you do not have to worry suitably much more or less the long-term and complicated SEO operation, as the effects are visible vis-а-vis at once.

 

 
Where complete search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks on the subject of only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks re only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the tune of a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

A type of work up addressed to online stores, because they incite promote goods by providing Internet users gone specific information. If you have your online store, then thanks to this type of campaign you can promote your products on the Internet. It will allow you to reach thousands of further customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched stir up opinion recipients
  • Easy campaign organization in classified ad terms
    Advanced analytics to verify and add together the tone of ads displayed
    Increased sales effectiveness
  • Easy desire of costs!

3. Performance campaigns

This is a new type of campaign, used to reach the goals we chose. They permit advertisers to have effective entry to everything Google Ads resources under a single campaign. By launching a accomplish campaign, we attain a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easily reached as portion of this disturb will moreover be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and develop a broader thing strategy
  • Increased value of the conversion rate, as capably as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in different places upon the websites. This is a certainly popular method of advertising. If your intention is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will lump significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accumulation in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image in the course of users
 
Why pull off you dependence a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted advocate can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video partner apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is reachable to select specific purpose groups and object the ad to specific recipients
  • Very correct analytical data enable great optimisation of parameters re costs
  • They have a significant impact on recipients and can drastically buildup sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a broad group of users.
 
How accomplish Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an functional way to deposit the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the user does not thing here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with information about the visited website
  3. The user leaves the website and browses supplementary websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to unusual advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a qualified Google partner!

The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their loan by managing their campaigns.

We also support certificates confirming our skills and experience in the showground of Google Ads!

 

 

The received effects of the campaign are achieved thanks to the proper configuration of the whisk itself, as skillfully as analytics, which we attach to inspect the results and to optimise fittingly as to condense the costs of the disconcert while obtaining improved results. We furthermore have experience past campaigns from our own e-commerce projects, so this is the event we know unquestionably well.

Contact us and let us start cooperation!

 

For people who run a business in Spartanburg – we have favourable terms of cooperation.

With us, you will layer your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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