Google Ads Campaigns in Springbok
More than 90% of Internet users use the Google search engine to see for charming products or services. Thanks to Google Ads campaigns, you can achieve them categorically easily and quickly and thanks to Google Analytics we can analyse our target intervention and the effectiveness of a campaign.
Springbok – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers later than the have the funds for in a rushed time and thanks to investigative tools we can optimize the campaign fittingly that it could bring maximum bolster at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved next the incite of various campaigns such as e.g. regular search engine campaigns and much more campaigner display or even smart shopping campaigns.
The advantage of Google Ads ads on height of the conventional method of promotion is its enormous configurability and the possibility to precisely check the effects. In the court case of welcome forms such as the press, or the television or press, we have at our disposal a limited set of methodical data on their effectiveness. The possibilities of configuring such a standard campaign and targeting a specific action of recipients are moreover not impressive.
In Google Ads campaigns, we can find who exactly we want to want our ads to, or we can even declare at what time they are to be displayed. For example, we can aspiration ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time with they have epoch to browse the internet. No form of customary promotion offers such possibilities to define a wish group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and plus directly to the product upon your website, where the purchase can be finalised.
We are dealing past a constantly growing share of the e-commerce publicize in consumer shopping and not only. This trend does not seem to modify and while expected shopping will probably stay later than us, online shopping will enormously have a larger share. Currently, we are dealing subsequent to a essentially large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large bureau of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we launch such a demonstrate for your store, your product will take steps the search list of the customer impatient in purchasing a final product, and after clicking your product goes directly to your collection where the customer can conclude a transaction. This is a easy and entirely effective method.
Shopping campaigns are a type of promotion, recommended to every online growth and e-commerce businesses, regardless of the industry. We cooperate taking into consideration online stores taking into account a diversified range of products, from groceries to electronic gadgets. It does not business what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively get-up-and-go the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current terse development of the Internet, it is hard to be number 1 in Google search results, but as soon as you configure a search campaign, you do not have to worry thus much roughly the long-term and complicated SEO operation, as the effects are visible roughly at once.
Where realize search ads display?
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks nearly only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results on Google
- Above the organic search results upon Google
- Above the organic search results on Google
- Below the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks as regards only the first 2 pages of search results!
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked past a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of shake up addressed to online stores, because they support promote goods by providing Internet users past specific information. If you have your online store, then thanks to this type of campaign you can broadcast your products upon the Internet. It will permit you to achieve thousands of extra customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Easy determination of costs!
- Better matched stir recipients
- Easy campaign running in poster terms Advanced analytics to verify and augment the character of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a new type of campaign, used to achieve the goals we chose. They permit advertisers to have effective entry to anything Google Ads resources under a single campaign. By launching a discharge duty campaign, we accomplish a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are within reach as ration of this protest will after that be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and manufacture a broader concern strategy
- Increased value of the conversion rate, as with ease as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in every second places upon the websites. This is a totally popular method of advertising. If your mean is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases watchfulness and builds the company’s image among users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will deposit significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
Why attain you dependence a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted advocate can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video partner apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact upon recipients and can drastically accrual sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a wide group of users.
- It is doable to select specific goal groups and set sights on the ad to specific recipients
- Very correct analytical data enable good optimisation of parameters in this area costs
How pull off Video Campaigns work?
- Ad bumpers
- Non-skippable in-stream ads
- In-Feed video ads
- Outstream ads
- Skippable in-stream ads
This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an vigorous way to buildup the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the addict does not event here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with suggestion about the visited website
- The addict leaves the website and browses new websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
We are a attributed Google partner!
The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.
We also maintain certificates confirming our skills and experience in the dome of Google Ads!
The usual effects of the campaign are achieved thanks to the proper configuration of the work up itself, as skillfully as analytics, which we attach to examine the results and to optimise in view of that as to edit the costs of the disturb while obtaining greater than before results. We with have experience past campaigns from our own e-commerce projects, so this is the matter we know completely well.
Contact us and allow us Begin cooperation!
For people who run a business in Springbok – we have favourable terms of cooperation.
With us, you will growth your coverage and acquire more customers!
Ask us for details.