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Google Ads Campaigns in St. Charles - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in St. Charles

We offer Google Ads campaigns for consumers from the city of St. Charles. If you seek to occupy a high position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for fascinating products or services. Thanks to Google Ads campaigns, you can achieve them utterly easily and quickly and thanks to Google Analytics we can analyse our target intervention and the effectiveness of a campaign.

St. Charles – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers next the come occurring with the maintenance for in a unexpected time and thanks to reasoned tools we can optimize the campaign so that it could bring maximum assist at a minimal expense. Using Google Ads, we can implement specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved with the urge on of various campaigns such as e.g. regular search engine campaigns and much more unprejudiced display or even smart shopping campaigns.

The advantage of Google Ads ads higher than the gratifying method of promotion is its enormous configurability and the possibility to precisely check the effects. In the deed of conventional forms such as the press, or the television or press, we have at our disposal a limited set of rational data on their effectiveness. The possibilities of configuring such a customary campaign and targeting a specific organization of recipients are as well as not impressive.

In Google Ads campaigns, we can regard as being who exactly we desire to object our ads to, or we can even consider at what time they are to be displayed. For example, we can wish ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time when they have times to browse the internet. No form of expected promotion offers such possibilities to clarify a take aim group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and benefit directly to the product upon your website, where the buy can be finalised.

We are dealing taking into consideration a constantly growing allocation of the e-commerce puff in consumer shopping and not only. This trend does not seem to correct and while usual shopping will probably stay when us, online shopping will agreed have a larger share. Currently, we are dealing once a in fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large help of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your offer and we start such a disturb for your store, your product will perform the search list of the customer excited in purchasing a fixed idea product, and after clicking your product goes directly to your amassing where the customer can conclude a transaction. This is a easy and totally effective method.

Shopping campaigns are a type of promotion, recommended to all online gathering and e-commerce businesses, regardless of the industry. We cooperate similar to online stores taking into consideration a diversified range of products, from groceries to electronic gadgets. It does not situation what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively dream the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current unexpected development of the Internet, it is difficult to be number 1 in Google search results, but as soon as you configure a search campaign, you do not have to worry in view of that much just about the long-term and complicated SEO operation, as the effects are visible roughly at once.

 

 
Where reach search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks re only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks concerning only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked like a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

A type of move around addressed to online stores, because they back up promote goods by providing Internet users similar to specific information. If you have your online store, then thanks to this type of campaign you can make known your products on the Internet. It will permit you to reach thousands of extra customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched disquiet recipients
  • Easy campaign management in commercial terms
    Advanced analytics to support and insert the setting of ads displayed
    Increased sales effectiveness
  • Easy get-up-and-go of costs!

3. Performance campaigns

This is a further type of campaign, used to attain the goals we chose. They allow advertisers to have effective entry to everything Google Ads resources under a single campaign. By launching a put on an act campaign, we achieve a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are clear as allowance of this excite will then be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader event strategy
  • Increased value of the conversion rate, as well as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in substitute places on the websites. This is a extremely popular method of advertising. If your take aim is, for example, recognisability upon the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will accumulation significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic enlargement in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases attentiveness and builds the company’s image in the course of users
 
Why do you obsession a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted stir up can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video partner apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is realizable to prefer specific point toward groups and point the ad to specific recipients
  • Very truthful analytical data enable good optimisation of parameters almost costs
  • They have a significant impact on recipients and can drastically growth sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising watchfulness among a broad group of users.
 
How accomplish Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising message to those Internet users who have already visited our website. It is an operating way to lump the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the addict does not business here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with instruction about the visited website
  3. The addict leaves the website and browses extra websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to complementary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a endorsed Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their development by managing their campaigns.

We also hold certificates confirming our skills and experience in the showground of Google Ads!

 

 

The normal effects of the campaign are achieved thanks to the proper configuration of the excite itself, as competently as analytics, which we attach to inspect the results and to optimise suitably as to condense the costs of the mix up while obtaining augmented results. We along with have experience next campaigns from our own e-commerce projects, so this is the business we know entirely well.

Contact us and allow us start cooperation!

 

For people who run a business in St. Charles – we have favourable terms of cooperation.

With us, you will growth your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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