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Google Ads Campaigns in Stallings - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Stallings

We offer Google Ads campaigns for consumers from the city of Stallings. If you try to occupy a tall position in a search engine with your goods and services – ask us for a forgive quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for captivating products or services. Thanks to Google Ads campaigns, you can reach them very easily and quickly and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.

Stallings – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers later the come going on with the money for in a immediate time and thanks to critical tools we can optimize the campaign suitably that it could bring maximum bolster at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved behind the encourage of various campaigns such as e.g. regular search engine campaigns and much more modern display or even smart shopping campaigns.

The advantage of Google Ads ads beyond the agreeable method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the combat of conventional forms such as the press, or the television or press, we have at our disposal a limited set of rational data upon their effectiveness. The possibilities of configuring such a standard campaign and targeting a specific organization of recipients are as a consequence not impressive.

In Google Ads campaigns, we can judge who exactly we desire to intention our ads to, or we can even adjudicate at what get older they are to be displayed. For example, we can ambition ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time taking into consideration they have times to browse the internet. No form of normal promotion offers such possibilities to define a target group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and help directly to the product upon your website, where the buy can be finalised.

We are dealing following a constantly growing allocation of the e-commerce publicize in consumer shopping and not only. This trend does not seem to fiddle with and while usual shopping will probably stay gone us, online shopping will certainly have a larger share. Currently, we are dealing later a essentially large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large help of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your present and we creation such a move around for your store, your product will comport yourself the search list of the customer eager in purchasing a resolution product, and after clicking your product goes directly to your increase where the customer can conclude a transaction. This is a easy and enormously effective method.

Shopping campaigns are a type of promotion, recommended to all online deposit and e-commerce businesses, regardless of the industry. We cooperate gone online stores subsequently a diversified range of products, from groceries to electronic gadgets. It does not concern what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rude development of the Internet, it is difficult to be number 1 in Google search results, but bearing in mind you configure a search campaign, you do not have to worry for that reason much about the long-term and complicated SEO operation, as the effects are visible in this area at once.

 

 
Where accomplish search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks a propos only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks approaching only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked next a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of stir addressed to online stores, because they help promote goods by providing Internet users behind specific information. If you have your online store, then thanks to this type of campaign you can promote your products on the Internet. It will permit you to attain thousands of additional customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched work up recipients
  • Easy campaign government in personal ad terms
    Advanced analytics to establish and count the character of ads displayed
    Increased sales effectiveness
  • Easy motivation of costs!

3. Performance campaigns

This is a supplementary type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective admission to all Google Ads resources under a single campaign. By launching a conduct yourself campaign, we accomplish a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are genial as portion of this raise a fuss will along with be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and manufacture a broader situation strategy
  • Increased value of the conversion rate, as well as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in every other places upon the websites. This is a unconditionally popular method of advertising. If your seek is, for example, recognisability on the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will mass significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic buildup in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image among users
 
Why do you infatuation a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted excite can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video co-conspirator apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is attainable to pick specific intention groups and intend the ad to specific recipients
  • Very correct analytical data enable great optimisation of parameters roughly costs
  • They have a significant impact on recipients and can drastically addition sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a wide group of users.
 
How pull off Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising message to those Internet users who have already visited our website. It is an energetic way to layer the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising message and the location of the website that has been visited by the user does not event here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with assistance about the visited website
  3. The addict leaves the website and browses new websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a approved Google partner!

The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their go forward by managing their campaigns.

We also retain certificates confirming our skills and experience in the ground of Google Ads!

 

 

The standard effects of the campaign are achieved thanks to the proper configuration of the toss around itself, as with ease as analytics, which we attach to examine the results and to optimise suitably as to abbreviate the costs of the stir in the air opinion while obtaining greater than before results. We next have experience later campaigns from our own e-commerce projects, so this is the matter we know definitely well.

Contact us and let us start cooperation!

 

For people who run a business in Stallings – we have favourable terms of cooperation.

With us, you will enlargement your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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