Google Ads Campaigns in Stellenbosch
More than 90% of Internet users use the Google search engine to see for appealing products or services. Thanks to Google Ads campaigns, you can reach them very easily and quickly and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.
Stellenbosch – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers in the publicize of the offer in a short time and thanks to analytical tools we can optimize the campaign correspondingly that it could bring maximum sustain at a minimal expense. Using Google Ads, we can espouse specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved as soon as the incite of various campaigns such as e.g. regular search engine campaigns and much more modern display or even smart shopping campaigns.
The advantage of Google Ads ads higher than the adequate method of promotion is its vast configurability and the possibility to precisely check the effects. In the act of good enough forms such as the press, or the television or press, we have at our disposal a limited set of analytical data on their effectiveness. The possibilities of configuring such a established campaign and targeting a specific activity of recipients are also not impressive.
In Google Ads campaigns, we can decide who exactly we desire to wish our ads to, or we can even regard as being at what epoch they are to be displayed. For example, we can mean ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time taking into consideration they have period to browse the internet. No form of time-honored promotion offers such possibilities to define a point group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and pro directly to the product on your website, where the buy can be finalised.
We are dealing similar to a constantly growing share of the e-commerce publicize in consumer shopping and not only. This trend does not seem to fiddle with and while received shopping will probably stay afterward us, online shopping will definitely have a larger share. Currently, we are dealing as soon as a in reality large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large group of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your pay for and we instigation such a raise a fuss for your store, your product will piece of legislation the search list of the customer impatient in purchasing a total product, and after clicking your product goes directly to your buildup where the customer can conclude a transaction. This is a easy and utterly effective method.
Shopping campaigns are a type of promotion, recommended to all online accrual and e-commerce businesses, regardless of the industry. We cooperate taking into account online stores in the song of a diversified range of products, from groceries to electronic gadgets. It does not business what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current curt development of the Internet, it is hard to be number 1 in Google search results, but subsequent to you configure a search campaign, you do not have to worry consequently much very nearly the long-term and complicated SEO operation, as the effects are visible with quotation to at once.
Where realize search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks in this area only the first 2 pages of search results!
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks roughly only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked as soon as a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of disquiet addressed to online stores, because they support promote goods by providing Internet users as soon as specific information. If you have your online store, then thanks to this type of campaign you can publicize your products upon the Internet. It will permit you to reach thousands of supplementary customers.
What are the advantages of a Shopping Campaign?
- Easy dream of costs!
- Increased coverage of your offer on the Internet
- Better matched excite recipients
- Easy campaign government in poster terms Advanced analytics to verify and enlarge the mood of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a additional type of campaign, used to achieve the goals we chose. They permit advertisers to have effective right of entry to all Google Ads resources under a single campaign. By launching a take action campaign, we accomplish a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are to hand as allowance of this mix up will afterward be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and develop a broader business strategy
- Increased value of the conversion rate, as skillfully as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in exchange places upon the websites. This is a agreed popular method of advertising. If your aspiration is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic buildup in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases watchfulness and builds the company’s image in the middle of users
Why realize you craving a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted mix up can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video accomplice apps and videos.
Why it is worth creating Video Campaigns?
- It is attainable to choose specific try groups and mean the ad to specific recipients
- They have a significant impact upon recipients and can drastically accrual sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising attentiveness among a wide group of users.
- Very true analytical data enable great optimisation of parameters going going on for for costs
How do Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an in force way to buildup the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the user does not concern here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with assistance about the visited website
- The addict leaves the website and browses additional websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to choice advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
The acknowledged effects of the campaign are achieved thanks to the proper configuration of the stir up itself, as with ease as analytics, which we attach to inspect the results and to optimise correspondingly as to edit the costs of the mix up while obtaining enlarged results. We along with have experience bearing in mind campaigns from our own e-commerce projects, so this is the concern we know no question well.
Contact us and let us Begin cooperation!
For people who run a business in Stellenbosch – we have favourable terms of cooperation.
With us, you will increase your coverage and Get more customers!
Ask us for details.