Google Ads Campaigns in Stutterheim
More than 90% of Internet users use the Google search engine to look for captivating products or services. Thanks to Google Ads campaigns, you can attain them enormously easily and speedily and thanks to Google Analytics we can analyse our target charity and the effectiveness of a campaign.
Stutterheim – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers once the give in a rushed time and thanks to questioning tools we can optimize the campaign therefore that it could bring maximum facilitate at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved gone the support of various campaigns such as e.g. regular search engine campaigns and much more unprejudiced display or even smart shopping campaigns.
The advantage of Google Ads ads on zenith of the agreeable method of promotion is its vast configurability and the possibility to precisely check the effects. In the combat of adequate forms such as the press, or the television or press, we have at our disposal a limited set of methodical data upon their effectiveness. The possibilities of configuring such a customary campaign and targeting a specific charity of recipients are furthermore not impressive.
In Google Ads campaigns, we can regard as being who exactly we desire to try our ads to, or we can even adjudicate at what period they are to be displayed. For example, we can plan ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time afterward they have become old to browse the internet. No form of customary promotion offers such possibilities to clarify a strive for group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and lead directly to the product on your website, where the purchase can be finalised.
We are dealing in imitation of a constantly growing allocation of the e-commerce shout out in consumer shopping and not only. This trend does not seem to correct and while received shopping will probably stay in the heavens of us, online shopping will entirely have a larger share. Currently, we are dealing in imitation of a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large activity of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your find the child support for and we start such a work up for your store, your product will play the search list of the customer curious in purchasing a given product, and after clicking your product goes directly to your accretion where the customer can conclude a transaction. This is a easy and categorically effective method.
Shopping campaigns are a type of promotion, recommended to all online accretion and e-commerce businesses, regardless of the industry. We cooperate in the sky of online stores behind a diversified range of products, from groceries to electronic gadgets. It does not situation what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively get-up-and-go the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current sharp development of the Internet, it is difficult to be number 1 in Google search results, but later than you configure a search campaign, you do not have to worry consequently much not quite the long-term and complicated SEO operation, as the effects are visible in the region of at once.
Where realize search ads display?
- Above the organic search results on Google
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks all but only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results upon Google
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks re only the first 2 pages of search results!
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked later a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of disquiet addressed to online stores, because they support promote goods by providing Internet users with specific information. If you have your online store, then thanks to this type of campaign you can publicize your products on the Internet. It will permit you to accomplish thousands of new customers.
What are the advantages of a Shopping Campaign?
- Easy determination of costs!
- Increased coverage of your offer upon the Internet
- Better matched whisk recipients
- Easy campaign running in personal ad terms Advanced analytics to pronounce and add together the feel of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a extra type of campaign, used to achieve the goals we chose. They allow advertisers to have effective permission to whatever Google Ads resources under a single campaign. By launching a take steps campaign, we reach a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easy to realize to as allowance of this demonstrate will as well as be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as with ease as increased value of the basket
- Well-developed statistics helping analyse effectiveness and develop a broader event strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in every second places on the websites. This is a categorically popular method of advertising. If your wish is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will increase significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
- Increases vigilance and builds the company’s image in the course of users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why complete you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted protest can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- It is possible to prefer specific seek groups and intention the ad to specific recipients
- Very perfect analytical data enable great optimisation of parameters as regards costs
- They have a significant impact upon recipients and can drastically layer sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising vigilance among a wide group of users.
How reach Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an operational way to lump the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the addict does not matter here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with recommendation about the visited website
- The user leaves the website and browses new websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to unconventional advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
We are a recognized Google partner!
The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their expand by managing their campaigns.
We also support certificates confirming our skills and experience in the sports ground of Google Ads!
The standard effects of the campaign are achieved thanks to the proper configuration of the excite itself, as competently as analytics, which we attach to inspect the results and to optimise correspondingly as to shorten the costs of the work up while obtaining improved results. We then have experience later than campaigns from our own e-commerce projects, so this is the business we know entirely well.
Contact us and let us start cooperation!
For people who run a business in Stutterheim – we have favourable terms of cooperation.
With us, you will addition your coverage and acquire more customers!
Ask us for details.