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Google Ads Campaigns in Summerville - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Summerville

We offer Google Ads campaigns for consumers from the city of Summerville. If you intend to occupy a high position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for captivating products or services. Thanks to Google Ads campaigns, you can attain them agreed easily and speedily and thanks to Google Analytics we can analyse our target charity and the effectiveness of a campaign.

Summerville – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers next the provide in a sharp time and thanks to diagnostic tools we can optimize the campaign so that it could bring maximum sustain at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved when the help of various campaigns such as e.g. regular search engine campaigns and much more unbiased display or even intellectual shopping campaigns.

The advantage of Google Ads ads higher than the satisfactory method of promotion is its huge configurability and the possibility to precisely check the effects. In the combat of enjoyable forms such as the press, or the television or press, we have at our disposal a limited set of reasoned data upon their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific activity of recipients are afterward not impressive.

In Google Ads campaigns, we can rule who exactly we desire to goal our ads to, or we can even regard as being at what become old they are to be displayed. For example, we can try ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time subsequent to they have grow old to browse the internet. No form of time-honored promotion offers such possibilities to define a take aim group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and lead directly to the product upon your website, where the purchase can be finalised.

We are dealing in the tone of a constantly growing ration of the e-commerce push in consumer shopping and not only. This trend does not seem to fiddle with and while acknowledged shopping will probably stay once us, online shopping will completely have a larger share. Currently, we are dealing later a essentially large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large group of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your provide and we initiation such a disquiet for your store, your product will fake the search list of the customer excited in purchasing a solution product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a simple and enormously effective method.

Shopping campaigns are a type of promotion, recommended to every online deposit and e-commerce businesses, regardless of the industry. We cooperate gone online stores taking into account a diversified range of products, from groceries to electronic gadgets. It does not matter what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively motivation the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current quick development of the Internet, it is difficult to be number 1 in Google search results, but next you configure a search campaign, you do not have to worry hence much practically the long-term and complicated SEO operation, as the effects are visible in the region of at once.

 

 
Where reach search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks almost only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks going on for only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked afterward a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of disquiet addressed to online stores, because they encourage promote goods by providing Internet users with specific information. If you have your online store, then thanks to this type of campaign you can puff your products on the Internet. It will permit you to achieve thousands of supplementary customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched campaign recipients
  • Easy campaign government in classified ad terms
    Advanced analytics to insist and include the vibes of ads displayed
    Increased sales effectiveness
  • Easy determination of costs!

3. Performance campaigns

This is a extra type of campaign, used to achieve the goals we chose. They allow advertisers to have effective access to all Google Ads resources under a single campaign. By launching a put on an act campaign, we attain a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are reachable as ration of this stir up will plus be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and manufacture a broader concern strategy
  • Increased value of the conversion rate, as competently as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in exchange places on the websites. This is a no question popular method of advertising. If your direct is, for example, recognisability upon the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will growth significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic buildup in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases preparedness and builds the company’s image in the course of users
 
Why get you compulsion a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir up can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video partner in crime apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is practicable to choose specific want groups and intention the ad to specific recipients
  • Very exact analytical data enable good optimisation of parameters nearly costs
  • They have a significant impact on recipients and can drastically deposit sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising vigilance among a broad group of users.
 
How do Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising publication to those Internet users who have already visited our website. It is an dynamic way to layer the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising statement and the location of the website that has been visited by the user does not business here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with guidance about the visited website
  3. The addict leaves the website and browses extra websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to out of the ordinary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a ascribed Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their development by managing their campaigns.

We also hold certificates confirming our skills and experience in the field of Google Ads!

 

 

The acknowledged effects of the campaign are achieved thanks to the proper configuration of the protest itself, as competently as analytics, which we attach to examine the results and to optimise therefore as to condense the costs of the move around while obtaining greater than before results. We as well as have experience subsequently campaigns from our own e-commerce projects, so this is the business we know unquestionably well.

Contact us and let us Begin cooperation!

 

For people who run a business in Summerville – we have favourable terms of cooperation.

With us, you will layer your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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