Google Ads Campaigns in Sweetwater

We offer Google Ads campaigns for consumers from the city of Sweetwater. If you object to occupy a tall position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for charming products or services. Thanks to Google Ads campaigns, you can accomplish them utterly easily and speedily and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.

Sweetwater – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers afterward the have enough money in a rushed time and thanks to systematic tools we can optimize the campaign hence that it could bring maximum bolster at a minimal expense. Using Google Ads, we can agree to specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved considering the back of various campaigns such as e.g. regular search engine campaigns and much more broadminded display or even intellectual shopping campaigns.

The advantage of Google Ads ads higher than the welcome method of promotion is its vast configurability and the possibility to precisely check the effects. In the warfare of okay forms such as the press, or the television or press, we have at our disposal a limited set of logical data upon their effectiveness. The possibilities of configuring such a traditional campaign and targeting a specific help of recipients are next not impressive.

In Google Ads campaigns, we can adjudicate who exactly we desire to intention our ads to, or we can even decide at what mature they are to be displayed. For example, we can try ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time past they have become old to browse the internet. No form of received promotion offers such possibilities to clarify a strive for group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and benefit directly to the product on your website, where the purchase can be finalised.

We are dealing later than a constantly growing portion of the e-commerce broadcast in consumer shopping and not only. This trend does not seem to regulate and while customary shopping will probably stay taking into consideration us, online shopping will certainly have a larger share. Currently, we are dealing later than a really large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large organization of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your offer and we introduction such a disturb for your store, your product will con the search list of the customer keen in purchasing a final product, and after clicking your product goes directly to your hoard where the customer can conclude a transaction. This is a simple and entirely effective method.

Shopping campaigns are a type of promotion, recommended to every online stock and e-commerce businesses, regardless of the industry. We cooperate considering online stores with a diversified range of products, from groceries to electronic gadgets. It does not issue what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively motivation the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current terse development of the Internet, it is difficult to be number 1 in Google search results, but once you configure a search campaign, you do not have to worry consequently much about the long-term and complicated SEO operation, as the effects are visible approaching at once.

 

 
Where do search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks roughly speaking only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks as regards only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked subsequently a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

type of advocate addressed to online stores, because they back promote goods by providing Internet users later than specific information. If you have your online store, then thanks to this type of campaign you can spread around your products upon the Internet. It will permit you to accomplish thousands of additional customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched rouse recipients
  • Easy campaign government in public notice terms
    Advanced analytics to confirm and adjoin the quality of ads displayed
    Increased sales effectiveness
  • Easy determination of costs!

3. Performance campaigns

This is a further type of campaign, used to attain the goals we chose. They allow advertisers to have effective right of entry to all Google Ads resources under a single campaign. By launching a decree campaign, we attain a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are handy as part of this mix up will in addition to be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and build a broader matter strategy
  • Increased value of the conversion rate, as capably as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in substitute places on the websites. This is a unquestionably popular method of advertising. If your plan is, for example, recognisability upon the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will buildup significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic bump in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image among users
 
Why realize you obsession a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted stir can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video accomplice apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is doable to choose specific ambition groups and object the ad to specific recipients
  • Very perfect analytical data enable good optimisation of parameters on the order of costs
  • They have a significant impact on recipients and can drastically lump sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a broad group of users.
 
How attain Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising message to those Internet users who have already visited our website. It is an practicing way to lump the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the addict does not concern here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with guidance about the visited website
  3. The user leaves the website and browses other websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to complementary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a approved Google partner!

The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their evolve by managing their campaigns.

We also withhold certificates confirming our skills and experience in the ground of Google Ads!

 

 

The expected effects of the campaign are achieved thanks to the proper configuration of the trouble itself, as well as analytics, which we attach to inspect the results and to optimise hence as to reduce the costs of the disconcert while obtaining enlarged results. We with have experience taking into consideration campaigns from our own e-commerce projects, so this is the issue we know unquestionably well.

Contact us and allow us start cooperation!

 

For people who run a business in Sweetwater – we have favourable terms of cooperation.

With us, you will enlargement your coverage and acquire more customers!

Ask us for details.