Google Ads Campaigns in Swellendam
More than 90% of Internet users use the Google search engine to look for charming products or services. Thanks to Google Ads campaigns, you can attain them unconditionally easily and speedily and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.
Swellendam – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers following the provide in a rude time and thanks to logical tools we can optimize the campaign consequently that it could bring maximum help at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved subsequent to the help of various campaigns such as e.g. regular search engine campaigns and much more enlightened display or even intellectual shopping campaigns.
The advantage of Google Ads ads over the tolerable method of promotion is its immense configurability and the possibility to precisely check the effects. In the clash of enjoyable forms such as the press, or the television or press, we have at our disposal a limited set of analytical data on their effectiveness. The possibilities of configuring such a received campaign and targeting a specific group of recipients are in addition to not impressive.
In Google Ads campaigns, we can regard as being who exactly we desire to aspire our ads to, or we can even consider at what times they are to be displayed. For example, we can mean ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time subsequently they have era to browse the internet. No form of conventional promotion offers such possibilities to clarify a wish group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and plus directly to the product upon your website, where the buy can be finalised.
We are dealing past a constantly growing portion of the e-commerce puff in consumer shopping and not only. This trend does not seem to correct and while usual shopping will probably stay past us, online shopping will unconditionally have a larger share. Currently, we are dealing in the publicize of a essentially large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large intervention of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we initiation such a disturb for your store, your product will produce an effect the search list of the customer interested in purchasing a unconditional product, and after clicking your product goes directly to your collection where the customer can conclude a transaction. This is a simple and no question effective method.
Shopping campaigns are a type of promotion, recommended to all online buildup and e-commerce businesses, regardless of the industry. We cooperate like online stores subsequently a diversified range of products, from groceries to electronic gadgets. It does not business what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively dream the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current immediate development of the Internet, it is difficult to be number 1 in Google search results, but later you configure a search campaign, you do not have to worry suitably much roughly the long-term and complicated SEO operation, as the effects are visible all but at once.
Where reach search ads display?
- Above the organic search results on Google
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks a propos only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results on Google
- Above the organic search results on Google
- Below the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks roughly only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the express of a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
2. Shopping campaigns
A type of whisk addressed to online stores, because they encourage promote goods by providing Internet users past specific information. If you have your online store, then thanks to this type of campaign you can broadcast your products upon the Internet. It will allow you to reach thousands of extra customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Easy aim of costs!
- Better matched stir up recipients
- Easy campaign management in personal ad terms Advanced analytics to pronounce and insert the air of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a extra type of campaign, used to attain the goals we chose. They permit advertisers to have effective right of entry to anything Google Ads resources under a single campaign. By launching a decree campaign, we reach a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are within reach as part of this mix up will after that be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as capably as increased value of the basket
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and fabricate a broader matter strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in stand-in places upon the websites. This is a very popular method of advertising. If your purpose is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will growth significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic enlargement in sales
- Increases awareness and builds the company’s image in the course of users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why pull off you infatuation a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted disconcert can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads upon Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- It is doable to select specific plan groups and strive for the ad to specific recipients
- Very truthful analytical data enable great optimisation of parameters roughly costs
- They have a significant impact on recipients and can drastically accumulation sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising vigilance among a wide group of users.
How complete Video Campaigns work?
- Outstream ads
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an dynamic way to enlargement the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising message and the location of the website that has been visited by the user does not thing here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with instruction about the visited website
- The addict leaves the website and browses extra websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to option advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
We are a approved Google partner!
The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their enhancement by managing their campaigns.
We also hold certificates confirming our skills and experience in the auditorium of Google Ads!
The traditional effects of the campaign are achieved thanks to the proper configuration of the excite itself, as without difficulty as analytics, which we attach to inspect the results and to optimise as a result as to condense the costs of the toss around while obtaining better results. We along with have experience gone campaigns from our own e-commerce projects, so this is the situation we know unconditionally well.
Contact us and let us start cooperation!
For people who run a business in Swellendam – we have favourable terms of cooperation.
With us, you will accumulation your coverage and Get more customers!
Ask us for details.