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Google Ads Campaigns in Takoma Park - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Takoma Park

We offer Google Ads campaigns for consumers from the city of Takoma Park. If you ambition to occupy a tall position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for fascinating products or services. Thanks to Google Ads campaigns, you can achieve them definitely easily and speedily and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.

Takoma Park – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers next the have the funds for in a unexpected time and thanks to critical tools we can optimize the campaign consequently that it could bring maximum sustain at a minimal expense. Using Google Ads, we can embrace specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved later the incite of various campaigns such as e.g. regular search engine campaigns and much more liberal display or even intellectual shopping campaigns.

The advantage of Google Ads ads beyond the up to standard method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the combat of all right forms such as the press, or the television or press, we have at our disposal a limited set of reasoned data on their effectiveness. The possibilities of configuring such a customary campaign and targeting a specific bureau of recipients are furthermore not impressive.

In Google Ads campaigns, we can regard as being who exactly we desire to intend our ads to, or we can even decide at what grow old they are to be displayed. For example, we can objective ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time when they have period to browse the internet. No form of time-honored promotion offers such possibilities to clarify a want group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and improvement directly to the product upon your website, where the purchase can be finalised.

We are dealing with a constantly growing portion of the e-commerce push in consumer shopping and not only. This trend does not seem to tweak and while usual shopping will probably stay bearing in mind us, online shopping will definitely have a larger share. Currently, we are dealing next a in fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large help of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your present and we start such a excite for your store, your product will feign the search list of the customer curious in purchasing a unqualified product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a simple and very effective method.

Shopping campaigns are a type of promotion, recommended to every online store and e-commerce businesses, regardless of the industry. We cooperate in the same way as online stores in the reveal of a diversified range of products, from groceries to electronic gadgets. It does not thing what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aspiration the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rushed development of the Internet, it is difficult to be number 1 in Google search results, but with you configure a search campaign, you do not have to worry correspondingly much about the long-term and complicated SEO operation, as the effects are visible approximately at once.

 

 
Where do search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks re only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks not far off from only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked gone a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a Famous product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of disturb addressed to online stores, because they assist promote goods by providing Internet users like specific information. If you have your online store, then thanks to this type of campaign you can shout from the rooftops your products on the Internet. It will allow you to achieve thousands of new customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched demonstrate recipients
  • Easy campaign giving out in billboard terms
    Advanced analytics to encourage and tote up the tone of ads displayed
    Increased sales effectiveness
  • Easy motivation of costs!

3. Performance campaigns

This is a additional type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective permission to all Google Ads resources under a single campaign. By launching a be active campaign, we achieve a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easily reached as portion of this disturb will as well as be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and develop a broader concern strategy
  • Increased value of the conversion rate, as well as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in alternating places on the websites. This is a definitely popular method of advertising. If your ambition is, for example, recognisability on the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will accrual significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases awareness and builds the company’s image accompanied by users
 
Why attain you compulsion a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted rouse can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video partner in crime apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is doable to prefer specific seek groups and point the ad to specific recipients
  • Very true analytical data enable great optimisation of parameters on the order of costs
  • They have a significant impact on recipients and can drastically accrual sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising awareness among a wide group of users.
 
How complete Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising message to those Internet users who have already visited our website. It is an operating way to deposit the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising notice and the location of the website that has been visited by the user does not business here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with opinion about the visited website
  3. The addict leaves the website and browses supplementary websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a approved Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their go forward by managing their campaigns.

We also withhold certificates confirming our skills and experience in the sports ground of Google Ads!

 

 

The normal effects of the campaign are achieved thanks to the proper configuration of the campaign itself, as with ease as analytics, which we attach to examine the results and to optimise hence as to reduce the costs of the trouble while obtaining enlarged results. We furthermore have experience once campaigns from our own e-commerce projects, so this is the business we know very well.

Contact us and let us Begin cooperation!

 

For people who run a business in Takoma Park – we have favourable terms of cooperation.

With us, you will mass your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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