Google Ads Campaigns in Tembisa
More than 90% of Internet users use the Google search engine to see for attractive products or services. Thanks to Google Ads campaigns, you can attain them entirely easily and speedily and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.
Tembisa – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers subsequent to the allow in a immediate time and thanks to questioning tools we can optimize the campaign thus that it could bring maximum relieve at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved subsequently the assist of various campaigns such as e.g. regular search engine campaigns and much more futuristic display or even intellectual shopping campaigns.
The advantage of Google Ads ads exceeding the agreeable method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the achievement of gratifying forms such as the press, or the television or press, we have at our disposal a limited set of logical data on their effectiveness. The possibilities of configuring such a conventional campaign and targeting a specific charity of recipients are with not impressive.
In Google Ads campaigns, we can deem who exactly we desire to objective our ads to, or we can even find at what grow old they are to be displayed. For example, we can wish ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time in imitation of they have time to browse the internet. No form of expected promotion offers such possibilities to clarify a goal group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the buy can be finalised.
We are dealing afterward a constantly growing share of the e-commerce publicize in consumer shopping and not only. This trend does not seem to correct and while established shopping will probably stay in the proclaim of us, online shopping will utterly have a larger share. Currently, we are dealing as soon as a essentially large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large bureau of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your give and we introduction such a mix up for your store, your product will play a role the search list of the customer impatient in purchasing a fixed product, and after clicking your product goes directly to your accretion where the customer can conclude a transaction. This is a simple and extremely effective method.
Shopping campaigns are a type of promotion, recommended to every online gathering and e-commerce businesses, regardless of the industry. We cooperate in the announce of online stores afterward a diversified range of products, from groceries to electronic gadgets. It does not issue what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aim the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current quick development of the Internet, it is hard to be number 1 in Google search results, but later you configure a search campaign, you do not have to worry correspondingly much nearly the long-term and complicated SEO operation, as the effects are visible on the subject of at once.
Where do search ads display?
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks re only the first 2 pages of search results!
- Below the organic search results on Google
- Above the organic search results upon Google
- To Google search network partners
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks more or less only the first 2 pages of search results!
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked behind a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of rouse addressed to online stores, because they incite promote goods by providing Internet users next specific information. If you have your online store, then thanks to this type of campaign you can market your products on the Internet. It will allow you to reach thousands of further customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched advocate recipients
- Easy determination of costs!
- Easy campaign direction in personal ad terms Advanced analytics to announce and complement the tone of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a extra type of campaign, used to reach the goals we chose. They permit advertisers to have effective right of entry to whatever Google Ads resources under a single campaign. By launching a statute campaign, we reach a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are nearby as part of this raise a fuss will moreover be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as capably as increased value of the basket
- Well-developed statistics helping analyse effectiveness and manufacture a broader business strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in alternative places upon the websites. This is a enormously popular method of advertising. If your wish is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will mass significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases vigilance and builds the company’s image in the middle of users
Why reach you craving a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disturb can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video accomplice apps and videos.
Why it is worth creating Video Campaigns?
- It is practicable to choose specific point toward groups and direct the ad to specific recipients
- Very true analytical data enable great optimisation of parameters on the order of costs
- They have a significant impact on recipients and can drastically bump sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a broad group of users.
How reach Video Campaigns work?
- Ad bumpers
- Non-skippable in-stream ads
- In-Feed video ads
- Outstream ads
- Skippable in-stream ads
This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising declaration to those Internet users who have already visited our website. It is an dynamic way to addition the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the user does not matter here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with opinion about the visited website
- The user leaves the website and browses further websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to unconventional advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
We are a approved Google partner!
The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their encroachment by managing their campaigns.
We also preserve certificates confirming our skills and experience in the sports ground of Google Ads!
The standard effects of the campaign are achieved thanks to the proper configuration of the shake up itself, as capably as analytics, which we attach to examine the results and to optimise therefore as to shorten the costs of the toss around while obtaining greater than before results. We after that have experience in the manner of campaigns from our own e-commerce projects, so this is the issue we know extremely well.
Contact us and let us Begin cooperation!
For people who run a business in Tembisa – we have favourable terms of cooperation.
With us, you will addition your coverage and acquire more customers!
Ask us for details.