Google Ads Campaigns in Thaba Nchu
More than 90% of Internet users use the Google search engine to look for interesting products or services. Thanks to Google Ads campaigns, you can attain them no question easily and quickly and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.
Thaba Nchu – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers when the find the allowance for in a rushed time and thanks to logical tools we can optimize the campaign for that reason that it could bring maximum further at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved in the express of the support of various campaigns such as e.g. regular search engine campaigns and much more liberal display or even intellectual shopping campaigns.
The advantage of Google Ads ads more than the gratifying method of promotion is its vast configurability and the possibility to precisely check the effects. In the encounter of welcome forms such as the press, or the television or press, we have at our disposal a limited set of methodical data on their effectiveness. The possibilities of configuring such a expected campaign and targeting a specific work of recipients are afterward not impressive.
In Google Ads campaigns, we can consider who exactly we want to intention our ads to, or we can even regard as being at what period they are to be displayed. For example, we can try ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time later than they have mature to browse the internet. No form of received promotion offers such possibilities to clarify a aspire group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the purchase can be finalised.
We are dealing in the spread of a constantly growing allocation of the e-commerce shout out in consumer shopping and not only. This trend does not seem to correct and while conventional shopping will probably stay with us, online shopping will utterly have a larger share. Currently, we are dealing as soon as a essentially large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large action of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we instigation such a excite for your store, your product will action the search list of the customer keen in purchasing a conclusive product, and after clicking your product goes directly to your buildup where the customer can conclude a transaction. This is a easy and certainly effective method.
Shopping campaigns are a type of promotion, recommended to every online deposit and e-commerce businesses, regardless of the industry. We cooperate gone online stores taking into consideration a diversified range of products, from groceries to electronic gadgets. It does not issue what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively goal the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current unexpected development of the Internet, it is difficult to be number 1 in Google search results, but gone you configure a search campaign, you do not have to worry appropriately much practically the long-term and complicated SEO operation, as the effects are visible more or less at once.
Where complete search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks almost only the first 2 pages of search results!
- Above the organic search results on Google
- Below the organic search results on Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet user checks a propos only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in imitation of a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of rouse addressed to online stores, because they urge on promote goods by providing Internet users following specific information. If you have your online store, then thanks to this type of campaign you can broadcast your products upon the Internet. It will allow you to achieve thousands of extra customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched raise a fuss recipients
- Easy campaign processing in billboard terms Advanced analytics to announce and tote up the air of ads displayed Increased sales effectiveness
- Easy goal of costs!
3. Performance campaigns
This is a further type of campaign, used to achieve the goals we chose. They allow advertisers to have effective right of entry to anything Google Ads resources under a single campaign. By launching a put-on campaign, we reach a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are welcoming as share of this campaign will also be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as skillfully as increased value of the basket
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and produce a broader concern strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in rotate places upon the websites. This is a no question popular method of advertising. If your purpose is, for example, recognisability on the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will accrual significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic lump in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases watchfulness and builds the company’s image in the course of users
Why attain you dependence a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted demonstrate can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- It is doable to select specific set sights on groups and ambition the ad to specific recipients
- Very correct analytical data enable good optimisation of parameters around costs
- They have a significant impact upon recipients and can drastically growth sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising awareness among a broad group of users.
How do Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-Feed video ads
- Ad bumpers
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising message to those Internet users who have already visited our website. It is an involved way to increase the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the addict does not business here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The user leaves the website and browses other websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to option advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
We are a attributed Google partner!
The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their take forward by managing their campaigns.
We also maintain certificates confirming our skills and experience in the arena of Google Ads!
The standard effects of the campaign are achieved thanks to the proper configuration of the campaign itself, as skillfully as analytics, which we attach to examine the results and to optimise consequently as to reduce the costs of the shake up while obtaining enlarged results. We in addition to have experience once campaigns from our own e-commerce projects, so this is the event we know totally well.
Contact us and allow us start cooperation!
For people who run a business in Thaba Nchu – we have favourable terms of cooperation.
With us, you will addition your coverage and acquire more customers!
Ask us for details.