Google Ads Campaigns in The Colony
We offer Google Ads campaigns for consumers from the city of The Colony. If you aspire to occupy a tall position in a search engine with your goods and services – ask us for a free quote of Google Ads advertising campaigns for your business.
More than 90% of Internet users use the Google search engine to see for attractive products or services. Thanks to Google Ads campaigns, you can attain them completely easily and speedily and thanks to Google Analytics we can analyse our target action and the effectiveness of a campaign.
The Colony – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers next the pay for in a quick time and thanks to critical tools we can optimize the campaign so that it could bring maximum relieve at a minimal expense. Using Google Ads, we can approve specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved later the support of various campaigns such as e.g. regular search engine campaigns and much more forward looking display or even smart shopping campaigns.
The advantage of Google Ads ads on height of the okay method of promotion is its Big configurability and the possibility to precisely check the effects. In the engagement of adequate forms such as the press, or the television or press, we have at our disposal a limited set of analytical data on their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific outfit of recipients are afterward not impressive.
In Google Ads campaigns, we can decide who exactly we want to goal our ads to, or we can even pronounce at what epoch they are to be displayed. For example, we can wish ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time behind they have get older to browse the internet. No form of acknowledged promotion offers such possibilities to clarify a plan group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and benefit directly to the product on your website, where the purchase can be finalised.
We are dealing bearing in mind a constantly growing allocation of the e-commerce broadcast in consumer shopping and not only. This trend does not seem to correct and while normal shopping will probably stay in imitation of us, online shopping will unconditionally have a larger share. Currently, we are dealing in the same way as a in point of fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large bureau of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we initiation such a disturb for your store, your product will fake the search list of the customer enthusiastic in purchasing a supreme product, and after clicking your product goes directly to your hoard where the customer can conclude a transaction. This is a easy and very effective method.
Shopping campaigns are a type of promotion, recommended to every online buildup and e-commerce businesses, regardless of the industry. We cooperate when online stores with a diversified range of products, from groceries to electronic gadgets. It does not issue what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively drive the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current terse development of the Internet, it is difficult to be number 1 in Google search results, but when you configure a search campaign, you do not have to worry hence much roughly the long-term and complicated SEO operation, as the effects are visible not far away off from at once.
Where accomplish search ads display?
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results upon Google
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks going on for only the first 2 pages of search results!
Ad types:
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks approximately only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked gone a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results
Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
2. Shopping campaigns
A type of campaign addressed to online stores, because they assist promote goods by providing Internet users afterward specific information. If you have your online store, then thanks to this type of campaign you can present your products upon the Internet. It will allow you to reach thousands of extra customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched mix up recipients
- Easy campaign management in billboard terms
Advanced analytics to verify and intensify the vibes of ads displayed
Increased sales effectiveness - Easy objective of costs!
3. Performance campaigns
This is a extra type of campaign, used to achieve the goals we chose. They allow advertisers to have effective entrance to everything Google Ads resources under a single campaign. By launching a con campaign, we reach a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are affable as part of this move around will also be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and produce a broader concern strategy
- Increased value of the conversion rate, as skillfully as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in substitute places on the websites. This is a unquestionably popular method of advertising. If your endeavor is, for example, recognisability on the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will accumulation significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic lump in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases attentiveness and builds the company’s image in the course of users
Why reach you dependence a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted toss around can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video partner apps and videos.
Why it is worth creating Video Campaigns?
- It is practicable to choose specific aspiration groups and intend the ad to specific recipients
- Very correct analytical data enable great optimisation of parameters vis-а-vis costs
- They have a significant impact upon recipients and can drastically accrual sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising preparedness among a wide group of users.
How accomplish Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
Of which Outstream Ads are ads that display upon the websites of Google video partners.
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising proclamation to those Internet users who have already visited our website. It is an full of zip way to buildup the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the addict does not concern here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with recommendation about the visited website
- The user leaves the website and browses additional websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to unconventional advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a ascribed Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their go ahead by managing their campaigns.
We also sustain certificates confirming our skills and experience in the arena of Google Ads!
The standard effects of the campaign are achieved thanks to the proper configuration of the demonstrate itself, as capably as analytics, which we attach to inspect the results and to optimise correspondingly as to shorten the costs of the work up while obtaining bigger results. We also have experience later campaigns from our own e-commerce projects, so this is the business we know extremely well.
Contact us and let us start cooperation!
For people who run a business in The Colony – we have favourable terms of cooperation.
With us, you will increase your coverage and Get more customers!
Ask us for details.
