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Google Ads Campaigns in The Hammocks - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in The Hammocks

We offer Google Ads campaigns for consumers from the city of The Hammocks. If you take aim to occupy a high position in a search engine with your goods and services – ask us for a pardon quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for fascinating products or services. Thanks to Google Ads campaigns, you can attain them categorically easily and speedily and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.

The Hammocks – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers behind the provide in a gruff time and thanks to critical tools we can optimize the campaign suitably that it could bring maximum promote at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved similar to the help of various campaigns such as e.g. regular search engine campaigns and much more highly developed display or even intellectual shopping campaigns.

The advantage of Google Ads ads exceeding the customary method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the battle of customary forms such as the press, or the television or press, we have at our disposal a limited set of logical data on their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific help of recipients are next not impressive.

In Google Ads campaigns, we can deem who exactly we desire to ambition our ads to, or we can even regard as being at what grow old they are to be displayed. For example, we can wish ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time with they have mature to browse the internet. No form of customary promotion offers such possibilities to define a goal group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and plus directly to the product on your website, where the purchase can be finalised.

We are dealing like a constantly growing portion of the e-commerce publicize in consumer shopping and not only. This trend does not seem to tweak and while expected shopping will probably stay once us, online shopping will entirely have a larger share. Currently, we are dealing taking into consideration a in aspiration of fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large help of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your give and we instigation such a whisk for your store, your product will deed the search list of the customer excited in purchasing a definite product, and after clicking your product goes directly to your amassing where the customer can conclude a transaction. This is a easy and unquestionably effective method.

Shopping campaigns are a type of promotion, recommended to all online increase and e-commerce businesses, regardless of the industry. We cooperate afterward online stores in imitation of a diversified range of products, from groceries to electronic gadgets. It does not issue what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively dream the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rude development of the Internet, it is difficult to be number 1 in Google search results, but in the same way as you configure a search campaign, you do not have to worry correspondingly much practically the long-term and complicated SEO operation, as the effects are visible re at once.

 

 
Where accomplish search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks in this area only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks more or less only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the same way as a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of rouse addressed to online stores, because they help promote goods by providing Internet users following specific information. If you have your online store, then thanks to this type of campaign you can market your products upon the Internet. It will allow you to attain thousands of further customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched whisk recipients
  • Easy campaign government in personal ad terms
    Advanced analytics to encourage and tally the setting of ads displayed
    Increased sales effectiveness
  • Easy dream of costs!

3. Performance campaigns

This is a other type of campaign, used to attain the goals we chose. They allow advertisers to have effective right of entry to anything Google Ads resources under a single campaign. By launching a play campaign, we accomplish a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are manageable as ration of this disconcert will in addition to be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and develop a broader situation strategy
  • Increased value of the conversion rate, as without difficulty as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in substitute places upon the websites. This is a categorically popular method of advertising. If your target is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will growth significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic buildup in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases awareness and builds the company’s image in the course of users
 
Why reach you habit a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted move around can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads upon Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is realizable to pick specific want groups and intend the ad to specific recipients
  • Very precise analytical data enable great optimisation of parameters more or less costs
  • They have a significant impact upon recipients and can drastically buildup sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising watchfulness among a broad group of users.
 
How accomplish Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising publication to those Internet users who have already visited our website. It is an working way to growth the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the addict does not business here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with information about the visited website
  3. The addict leaves the website and browses extra websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to unusual advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a official Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their development by managing their campaigns.

We also retain certificates confirming our skills and experience in the ring of Google Ads!

 

 

The traditional effects of the campaign are achieved thanks to the proper configuration of the excite itself, as skillfully as analytics, which we attach to examine the results and to optimise fittingly as to edit the costs of the disturb while obtaining augmented results. We as a consequence have experience in the space of campaigns from our own e-commerce projects, so this is the event we know unquestionably well.

Contact us and allow us start cooperation!

 

For people who run a business in The Hammocks – we have favourable terms of cooperation.

With us, you will growth your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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