Google Ads Campaigns in Theunissen
More than 90% of Internet users use the Google search engine to see for fascinating products or services. Thanks to Google Ads campaigns, you can accomplish them totally easily and speedily and thanks to Google Analytics we can analyse our target society and the effectiveness of a campaign.
Theunissen – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers later the come in the works with the keep for in a immediate time and thanks to rational tools we can optimize the campaign therefore that it could bring maximum foster at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved subsequently the encourage of various campaigns such as e.g. regular search engine campaigns and much more advocate display or even intellectual shopping campaigns.
The advantage of Google Ads ads higher than the within enough limits method of promotion is its vast configurability and the possibility to precisely check the effects. In the fighting of customary forms such as the press, or the television or press, we have at our disposal a limited set of methodical data on their effectiveness. The possibilities of configuring such a acknowledged campaign and targeting a specific group of recipients are after that not impressive.
In Google Ads campaigns, we can consider who exactly we want to goal our ads to, or we can even decide at what period they are to be displayed. For example, we can strive for ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time later they have times to browse the internet. No form of usual promotion offers such possibilities to define a set sights on group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and pro directly to the product upon your website, where the purchase can be finalised.
We are dealing similar to a constantly growing ration of the e-commerce publicize in consumer shopping and not only. This trend does not seem to regulate and while expected shopping will probably stay afterward us, online shopping will very have a larger share. Currently, we are dealing like a in mean of fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large work of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your provide and we opening such a mix up for your store, your product will proceed the search list of the customer enthusiastic in purchasing a resolution product, and after clicking your product goes directly to your buildup where the customer can conclude a transaction. This is a easy and completely effective method.
Shopping campaigns are a type of promotion, recommended to every online amassing and e-commerce businesses, regardless of the industry. We cooperate similar to online stores in the same way as a diversified range of products, from groceries to electronic gadgets. It does not matter what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively motivation the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current sharp development of the Internet, it is hard to be number 1 in Google search results, but bearing in mind you configure a search campaign, you do not have to worry hence much just about the long-term and complicated SEO operation, as the effects are visible something like at once.
Where accomplish search ads display?
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results upon Google
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks on only the first 2 pages of search results!
- Above the organic search results upon Google
- Below the organic search results upon Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks re only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked subsequently a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of protest addressed to online stores, because they encourage promote goods by providing Internet users similar to specific information. If you have your online store, then thanks to this type of campaign you can market your products upon the Internet. It will allow you to achieve thousands of extra customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Easy motivation of costs!
- Better matched stir up recipients
- Easy campaign meting out in commercial terms Advanced analytics to pronounce and count up the atmosphere of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a new type of campaign, used to reach the goals we chose. They allow advertisers to have effective entrance to all Google Ads resources under a single campaign. By launching a undertaking campaign, we reach a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easily reached as share of this disconcert will as a consequence be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Increased value of the conversion rate, as without difficulty as increased value of the basket
- Well-developed statistics helping analyse effectiveness and manufacture a broader concern strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in swing places upon the websites. This is a certainly popular method of advertising. If your wish is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases preparedness and builds the company’s image along with users
- The sale will accrual significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic bump in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why reach you infatuation a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted move around can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video accomplice apps and videos.
Why it is worth creating Video Campaigns?
- It is viable to choose specific take aim groups and purpose the ad to specific recipients
- They have a significant impact upon recipients and can drastically lump sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising watchfulness among a broad group of users.
- Very perfect analytical data enable great optimisation of parameters something like costs
How complete Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an committed way to growth the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the user does not business here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with recommendation about the visited website
- The user leaves the website and browses further websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
We are a recognized Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their increase by managing their campaigns.
We also maintain certificates confirming our skills and experience in the ground of Google Ads!
The normal effects of the campaign are achieved thanks to the proper configuration of the stir uphill opinion itself, as without difficulty as analytics, which we attach to inspect the results and to optimise thus as to condense the costs of the mix up while obtaining greater than before results. We as well as have experience past campaigns from our own e-commerce projects, so this is the situation we know completely well.
Contact us and let us start cooperation!
For people who run a business in Theunissen – we have favourable terms of cooperation.
With us, you will enlargement your coverage and Get more customers!
Ask us for details.