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Google Ads Campaigns in Thompson - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Thompson

We offer Google Ads campaigns for consumers from the city of Thompson. If you endeavor to occupy a high position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for interesting products or services. Thanks to Google Ads campaigns, you can reach them enormously easily and speedily and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.

Thompson – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers following the present in a curt time and thanks to analytical tools we can optimize the campaign for that reason that it could bring maximum encourage at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved next the support of various campaigns such as e.g. regular search engine campaigns and much more campaigner display or even intellectual shopping campaigns.

The advantage of Google Ads ads exceeding the okay method of promotion is its vast configurability and the possibility to precisely check the effects. In the prosecution of okay forms such as the press, or the television or press, we have at our disposal a limited set of methodical data upon their effectiveness. The possibilities of configuring such a received campaign and targeting a specific bureau of recipients are also not impressive.

In Google Ads campaigns, we can judge who exactly we desire to wish our ads to, or we can even announce at what become old they are to be displayed. For example, we can direct ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time past they have get older to browse the internet. No form of conventional promotion offers such possibilities to define a try group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and improvement directly to the product upon your website, where the purchase can be finalised.

We are dealing taking into account a constantly growing portion of the e-commerce push in consumer shopping and not only. This trend does not seem to regulate and while normal shopping will probably stay in the aerate of us, online shopping will no question have a larger share. Currently, we are dealing later a truly large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large help of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your offer and we instigation such a advocate for your store, your product will perform the search list of the customer interested in purchasing a resolution product, and after clicking your product goes directly to your store where the customer can conclude a transaction. This is a easy and no question effective method.

Shopping campaigns are a type of promotion, recommended to every online gathering and e-commerce businesses, regardless of the industry. We cooperate later online stores afterward a diversified range of products, from groceries to electronic gadgets. It does not issue what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively goal the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current rude development of the Internet, it is difficult to be number 1 in Google search results, but next you configure a search campaign, you do not have to worry suitably much roughly the long-term and complicated SEO operation, as the effects are visible approximately at once.

 

 
Where accomplish search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks on only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks regarding only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked like a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

A type of shake up addressed to online stores, because they put going on to promote goods by providing Internet users in imitation of specific information. If you have your online store, then thanks to this type of campaign you can broadcast your products upon the Internet. It will permit you to reach thousands of additional customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched raise a fuss recipients
  • Easy campaign government in personal ad terms
    Advanced analytics to assert and count up the atmosphere of ads displayed
    Increased sales effectiveness
  • Easy motivation of costs!

3. Performance campaigns

This is a supplementary type of campaign, used to achieve the goals we chose. They allow advertisers to have effective admission to anything Google Ads resources under a single campaign. By launching a pretend campaign, we achieve a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are nearby as part of this disconcert will as well as be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and manufacture a broader matter strategy
  • Increased value of the conversion rate, as skillfully as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in alternative places upon the websites. This is a unquestionably popular method of advertising. If your aspire is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will accumulation significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic buildup in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases awareness and builds the company’s image along with users
 
Why reach you infatuation a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted disconcert can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads on Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is realistic to select specific take aim groups and wish the ad to specific recipients
  • Very perfect analytical data enable great optimisation of parameters nearly costs
  • They have a significant impact on recipients and can drastically enlargement sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a wide group of users.
 
How complete Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising proclamation to those Internet users who have already visited our website. It is an full of life way to growth the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising message and the location of the website that has been visited by the addict does not thing here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with information about the visited website
  3. The addict leaves the website and browses other websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to out of the ordinary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a recognized Google partner!

The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their innovation by managing their campaigns.

We also hold certificates confirming our skills and experience in the pitch of Google Ads!

 

 

The normal effects of the campaign are achieved thanks to the proper configuration of the disturb itself, as without difficulty as analytics, which we attach to inspect the results and to optimise therefore as to condense the costs of the disturb while obtaining improved results. We plus have experience in imitation of campaigns from our own e-commerce projects, so this is the event we know categorically well.

Contact us and let us start cooperation!

 

For people who run a business in Thompson – we have favourable terms of cooperation.

With us, you will accumulation your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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