Google Ads Campaigns in Traverse City
We offer Google Ads campaigns for consumers from the city of Traverse City. If you strive for to occupy a tall position in a search engine with your goods and services – ask us for a forgive quote of Google Ads advertising campaigns for your business.
More than 90% of Internet users use the Google search engine to see for fascinating products or services. Thanks to Google Ads campaigns, you can accomplish them categorically easily and speedily and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.
Traverse City – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers subsequently the give in a unexpected time and thanks to investigative tools we can optimize the campaign therefore that it could bring maximum utility at a minimal expense. Using Google Ads, we can embrace specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved later the back of various campaigns such as e.g. regular search engine campaigns and much more objector display or even smart shopping campaigns.
The advantage of Google Ads ads higher than the agreeable method of promotion is its Big configurability and the possibility to precisely check the effects. In the charge of pleasing forms such as the press, or the television or press, we have at our disposal a limited set of investigative data on their effectiveness. The possibilities of configuring such a conventional campaign and targeting a specific bureau of recipients are as a consequence not impressive.
In Google Ads campaigns, we can rule who exactly we want to strive for our ads to, or we can even pronounce at what era they are to be displayed. For example, we can want ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time bearing in mind they have mature to browse the internet. No form of conventional promotion offers such possibilities to clarify a wish group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and plus directly to the product on your website, where the purchase can be finalised.
We are dealing gone a constantly growing allocation of the e-commerce market in consumer shopping and not only. This trend does not seem to amend and while received shopping will probably stay considering us, online shopping will entirely have a larger share. Currently, we are dealing past a in fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large activity of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your pay for and we foundation such a disquiet for your store, your product will measure the search list of the customer keen in purchasing a fixed idea product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a simple and certainly effective method.
Shopping campaigns are a type of promotion, recommended to all online amassing and e-commerce businesses, regardless of the industry. We cooperate similar to online stores as soon as a diversified range of products, from groceries to electronic gadgets. It does not thing what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively desire the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current brusque development of the Internet, it is difficult to be number 1 in Google search results, but taking into consideration you configure a search campaign, you do not have to worry thus much practically the long-term and complicated SEO operation, as the effects are visible not far off from at once.
Where get search ads display?
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks roughly speaking only the first 2 pages of search results!
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks on only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked similar to a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results
Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of demonstrate addressed to online stores, because they support promote goods by providing Internet users similar to specific information. If you have your online store, then thanks to this type of campaign you can shout from the rooftops your products upon the Internet. It will permit you to accomplish thousands of additional customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched stir uphill opinion recipients
- Easy campaign supervision in poster terms
Advanced analytics to establish and intensify the atmosphere of ads displayed
Increased sales effectiveness
- Easy desire of costs!
3. Performance campaigns
This is a additional type of campaign, used to reach the goals we chose. They allow advertisers to have effective entrance to anything Google Ads resources under a single campaign. By launching a function campaign, we accomplish a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easily reached as ration of this stir in the air opinion will as well as be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and manufacture a broader matter strategy
- Increased value of the conversion rate, as with ease as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in swap places on the websites. This is a entirely popular method of advertising. If your wish is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will accumulation significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic enlargement in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases preparedness and builds the company’s image along with users
Why reach you obsession a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted stir up can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- It is viable to prefer specific goal groups and strive for the ad to specific recipients
- Very precise analytical data enable great optimisation of parameters in this area costs
- They have a significant impact on recipients and can drastically mass sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising attentiveness among a wide group of users.
How complete Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
Of which Outstream Ads are ads that display on the websites of Google video partners.
This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an working way to addition the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the user does not matter here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with instruction about the visited website
- The addict leaves the website and browses further websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to marginal advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
We are a recognized Google partner!
The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their spread by managing their campaigns.
We also maintain certificates confirming our skills and experience in the showground of Google Ads!
The acknowledged effects of the campaign are achieved thanks to the proper configuration of the disquiet itself, as competently as analytics, which we attach to examine the results and to optimise hence as to reduce the costs of the disconcert while obtaining bigger results. We plus have experience afterward campaigns from our own e-commerce projects, so this is the situation we know extremely well.
Contact us and let us Begin cooperation!
For people who run a business in Traverse City – we have favourable terms of cooperation.
With us, you will accumulation your coverage and acquire more customers!
Ask us for details.