Google Ads Campaigns in Uitenhage
More than 90% of Internet users use the Google search engine to see for tempting products or services. Thanks to Google Ads campaigns, you can attain them unconditionally easily and speedily and thanks to Google Analytics we can analyse our target intervention and the effectiveness of a campaign.
Uitenhage – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers taking into account the pay for in a terse time and thanks to methodical tools we can optimize the campaign hence that it could bring maximum assist at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved similar to the put going on to of various campaigns such as e.g. regular search engine campaigns and much more radical display or even smart shopping campaigns.
The advantage of Google Ads ads exceeding the customary method of promotion is its Big configurability and the possibility to precisely check the effects. In the combat of adequate forms such as the press, or the television or press, we have at our disposal a limited set of methodical data upon their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific help of recipients are after that not impressive.
In Google Ads campaigns, we can decide who exactly we desire to want our ads to, or we can even declare at what times they are to be displayed. For example, we can aspire ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time afterward they have mature to browse the internet. No form of standard promotion offers such possibilities to clarify a objective group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and pro directly to the product on your website, where the purchase can be finalised.
We are dealing behind a constantly growing portion of the e-commerce shout from the rooftops in consumer shopping and not only. This trend does not seem to fine-tune and while acknowledged shopping will probably stay in the same way as us, online shopping will agreed have a larger share. Currently, we are dealing with a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large intervention of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your pay for and we commencement such a shake up for your store, your product will proceed the search list of the customer enthusiastic in purchasing a final product, and after clicking your product goes directly to your increase where the customer can conclude a transaction. This is a easy and very effective method.
Shopping campaigns are a type of promotion, recommended to every online store and e-commerce businesses, regardless of the industry. We cooperate like online stores considering a diversified range of products, from groceries to electronic gadgets. It does not thing what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively motivation the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current short development of the Internet, it is hard to be number 1 in Google search results, but past you configure a search campaign, you do not have to worry consequently much about the long-term and complicated SEO operation, as the effects are visible not in the distance off from at once.
Where do search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks re only the first 2 pages of search results!
Ad types:
- Below the organic search results upon Google
- Above the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks in the region of only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked gone a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
2. Shopping campaigns
A type of campaign addressed to online stores, because they support promote goods by providing Internet users considering specific information. If you have your online store, then thanks to this type of campaign you can push your products upon the Internet. It will allow you to accomplish thousands of other customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched toss around recipients
- Easy campaign processing in commercial terms Advanced analytics to support and intensify the atmosphere of ads displayed Increased sales effectiveness
- Easy hope of costs!
3. Performance campaigns
This is a additional type of campaign, used to reach the goals we chose. They permit advertisers to have effective access to anything Google Ads resources under a single campaign. By launching a work campaign, we attain a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are simple as allocation of this raise a fuss will as a consequence be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as capably as increased value of the basket
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and build a broader concern strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in alternative places on the websites. This is a no question popular method of advertising. If your plan is, for example, recognisability on the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will accrual significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases vigilance and builds the company’s image accompanied by users
Why reach you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted shake up can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- It is realistic to choose specific ambition groups and object the ad to specific recipients
- They have a significant impact upon recipients and can drastically mass sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising watchfulness among a wide group of users.
- Very exact analytical data enable good optimisation of parameters around costs
How realize Video Campaigns work?
- Outstream ads
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an on the go way to mass the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the addict does not concern here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with counsel about the visited website
- The user leaves the website and browses further websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to marginal advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a recognized Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their development by managing their campaigns.
We also Keep certificates confirming our skills and experience in the arena of Google Ads!
The customary effects of the campaign are achieved thanks to the proper configuration of the whisk itself, as without difficulty as analytics, which we attach to examine the results and to optimise thus as to shorten the costs of the toss around while obtaining greater than before results. We as a consequence have experience next campaigns from our own e-commerce projects, so this is the situation we know extremely well.
Contact us and allow us start cooperation!
For people who run a business in Uitenhage – we have favourable terms of cooperation.
With us, you will bump your coverage and Get more customers!
Ask us for details.
