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Google Ads Campaigns in University City - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in University City

We offer Google Ads campaigns for consumers from the city of University City. If you purpose to occupy a tall position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for fascinating products or services. Thanks to Google Ads campaigns, you can reach them very easily and speedily and thanks to Google Analytics we can analyse our target bureau and the effectiveness of a campaign.

University City – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers later the give in a rude time and thanks to diagnostic tools we can optimize the campaign for that reason that it could bring maximum minister to at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching supplementary customers, and these goals can be achieved as soon as the back up of various campaigns such as e.g. regular search engine campaigns and much more avant-garde display or even smart shopping campaigns.

The advantage of Google Ads ads greater than the enjoyable method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the exploit of agreeable forms such as the press, or the television or press, we have at our disposal a limited set of investigative data on their effectiveness. The possibilities of configuring such a standard campaign and targeting a specific work of recipients are moreover not impressive.

In Google Ads campaigns, we can declare who exactly we desire to ambition our ads to, or we can even decide at what mature they are to be displayed. For example, we can point ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time bearing in mind they have times to browse the internet. No form of traditional promotion offers such possibilities to clarify a point group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the buy can be finalised.

We are dealing subsequent to a constantly growing portion of the e-commerce push in consumer shopping and not only. This trend does not seem to fine-tune and while conventional shopping will probably stay with us, online shopping will agreed have a larger share. Currently, we are dealing like a really large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large bureau of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your offer and we start such a disconcert for your store, your product will sham the search list of the customer avid in purchasing a unmodified product, and after clicking your product goes directly to your increase where the customer can conclude a transaction. This is a simple and definitely effective method.

Shopping campaigns are a type of promotion, recommended to all online increase and e-commerce businesses, regardless of the industry. We cooperate later online stores taking into consideration a diversified range of products, from groceries to electronic gadgets. It does not issue what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current immediate development of the Internet, it is hard to be number 1 in Google search results, but considering you configure a search campaign, you do not have to worry correspondingly much just about the long-term and complicated SEO operation, as the effects are visible all but at once.

 

 
Where get search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks almost only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks approximately only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked considering a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of work up addressed to online stores, because they back up promote goods by providing Internet users taking into consideration specific information. If you have your online store, then thanks to this type of campaign you can publicize your products on the Internet. It will allow you to attain thousands of further customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched protest recipients
  • Easy campaign presidency in trailer terms
    Advanced analytics to announce and add up the atmosphere of ads displayed
    Increased sales effectiveness
  • Easy goal of costs!

3. Performance campaigns

This is a new type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective admission to whatever Google Ads resources under a single campaign. By launching a exploit campaign, we achieve a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are manageable as portion of this whisk will with be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and produce a broader event strategy
  • Increased value of the conversion rate, as skillfully as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in every other places on the websites. This is a completely popular method of advertising. If your try is, for example, recognisability on the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image along with users
 
Why complete you need a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted disconcert can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is attainable to pick specific strive for groups and goal the ad to specific recipients
  • Very truthful analytical data enable great optimisation of parameters with citation to costs
  • They have a significant impact upon recipients and can drastically mass sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising awareness among a broad group of users.
 
How attain Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising statement to those Internet users who have already visited our website. It is an working way to buildup the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the user does not concern here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with assistance about the visited website
  3. The user leaves the website and browses supplementary websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to marginal advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a endorsed Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their enhancement by managing their campaigns.

We also withhold certificates confirming our skills and experience in the arena of Google Ads!

 

 

The usual effects of the campaign are achieved thanks to the proper configuration of the disquiet itself, as competently as analytics, which we attach to examine the results and to optimise as a result as to reduce the costs of the campaign while obtaining enlarged results. We afterward have experience subsequent to campaigns from our own e-commerce projects, so this is the business we know categorically well.

Contact us and allow us Begin cooperation!

 

For people who run a business in University City – we have favourable terms of cooperation.

With us, you will accrual your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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