Google Ads Campaigns in Uptown

We offer Google Ads campaigns for consumers from the city of Uptown. If you try to occupy a tall position in a search engine with your goods and services – ask us for a free quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for appealing products or services. Thanks to Google Ads campaigns, you can reach them very easily and speedily and thanks to Google Analytics we can analyse our target action and the effectiveness of a campaign.

Uptown – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers in the same way as the meet the expense of in a rapid time and thanks to investigative tools we can optimize the campaign therefore that it could bring maximum give support to at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved in imitation of the back of various campaigns such as e.g. regular search engine campaigns and much more forward looking display or even intellectual shopping campaigns.

The advantage of Google Ads ads higher than the standard method of promotion is its vast configurability and the possibility to precisely check the effects. In the stroke of conventional forms such as the press, or the television or press, we have at our disposal a limited set of rational data on their effectiveness. The possibilities of configuring such a established campaign and targeting a specific society of recipients are as well as not impressive.

In Google Ads campaigns, we can deem who exactly we desire to wish our ads to, or we can even rule at what become old they are to be displayed. For example, we can point toward ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time behind they have period to browse the internet. No form of standard promotion offers such possibilities to define a aspiration group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and lead directly to the product on your website, where the buy can be finalised.

We are dealing bearing in mind a constantly growing allowance of the e-commerce spread around in consumer shopping and not only. This trend does not seem to modify and while standard shopping will probably stay following us, online shopping will totally have a larger share. Currently, we are dealing similar to a truly large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large activity of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your meet the expense of and we creation such a work up for your store, your product will bill the search list of the customer avid in purchasing a unlimited product, and after clicking your product goes directly to your hoard where the customer can conclude a transaction. This is a simple and utterly effective method.

Shopping campaigns are a type of promotion, recommended to every online heap and e-commerce businesses, regardless of the industry. We cooperate subsequently online stores as soon as a diversified range of products, from groceries to electronic gadgets. It does not business what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively determination the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current sharp development of the Internet, it is difficult to be number 1 in Google search results, but gone you configure a search campaign, you do not have to worry correspondingly much virtually the long-term and complicated SEO operation, as the effects are visible approaching at once.

 

 
Where complete search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks on the subject of only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks re only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked subsequently a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

type of disquiet addressed to online stores, because they incite promote goods by providing Internet users next specific information. If you have your online store, then thanks to this type of campaign you can shout from the rooftops your products on the Internet. It will allow you to achieve thousands of other customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched work up recipients
  • Easy campaign organization in want ad terms
    Advanced analytics to support and augment the feel of ads displayed
    Increased sales effectiveness
  • Easy goal of costs!

3. Performance campaigns

This is a supplementary type of campaign, used to attain the goals we chose. They permit advertisers to have effective right of entry to whatever Google Ads resources under a single campaign. By launching a feign campaign, we reach a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are to hand as part of this excite will plus be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and manufacture a broader matter strategy
  • Increased value of the conversion rate, as skillfully as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in interchange places on the websites. This is a unconditionally popular method of advertising. If your point toward is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will enlargement significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic enlargement in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image in the course of users
 
Why reach you compulsion a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted raise a fuss can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads on Google video co-conspirator apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is attainable to pick specific plan groups and purpose the ad to specific recipients
  • Very perfect analytical data enable great optimisation of parameters regarding costs
  • They have a significant impact on recipients and can drastically addition sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising awareness among a broad group of users.
 
How do Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising proclamation to those Internet users who have already visited our website. It is an full of life way to lump the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the user does not matter here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with guidance about the visited website
  3. The addict leaves the website and browses further websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to different advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a qualified Google partner!

The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their move forward by managing their campaigns.

We also withhold certificates confirming our skills and experience in the pitch of Google Ads!

 

 

The established effects of the campaign are achieved thanks to the proper configuration of the stir up itself, as competently as analytics, which we attach to inspect the results and to optimise as a result as to abbreviate the costs of the work up while obtaining bigger results. We furthermore have experience later than campaigns from our own e-commerce projects, so this is the event we know no question well.

Contact us and let us start cooperation!

 

For people who run a business in Uptown – we have favourable terms of cooperation.

With us, you will increase your coverage and acquire more customers!

Ask us for details.