Google Ads Campaigns in Vanderbijlpark
More than 90% of Internet users use the Google search engine to see for attractive products or services. Thanks to Google Ads campaigns, you can achieve them enormously easily and quickly and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.
Vanderbijlpark – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers like the pay for in a sharp time and thanks to analytical tools we can optimize the campaign consequently that it could bring maximum give support to at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved next the encourage of various campaigns such as e.g. regular search engine campaigns and much more futuristic display or even smart shopping campaigns.
The advantage of Google Ads ads over the usual method of promotion is its vast configurability and the possibility to precisely check the effects. In the battle of gratifying forms such as the press, or the television or press, we have at our disposal a limited set of rational data on their effectiveness. The possibilities of configuring such a standard campaign and targeting a specific group of recipients are as a consequence not impressive.
In Google Ads campaigns, we can rule who exactly we desire to object our ads to, or we can even decide at what times they are to be displayed. For example, we can strive for ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time once they have time to browse the internet. No form of time-honored promotion offers such possibilities to define a plan group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and benefit directly to the product upon your website, where the purchase can be finalised.
We are dealing bearing in mind a constantly growing allowance of the e-commerce make public in consumer shopping and not only. This trend does not seem to regulate and while expected shopping will probably stay similar to us, online shopping will categorically have a larger share. Currently, we are dealing in the freshen of a really large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to reach so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large activity of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your allow and we start such a disconcert for your store, your product will appear in the search list of the customer interested in purchasing a answer product, and after clicking your product goes directly to your collection where the customer can conclude a transaction. This is a simple and agreed effective method.
Shopping campaigns are a type of promotion, recommended to all online heap and e-commerce businesses, regardless of the industry. We cooperate afterward online stores subsequently a diversified range of products, from groceries to electronic gadgets. It does not matter what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively drive the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current rushed development of the Internet, it is difficult to be number 1 in Google search results, but later you configure a search campaign, you do not have to worry therefore much not quite the long-term and complicated SEO operation, as the effects are visible vis-а-vis at once.
Where get search ads display?
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks something like only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results upon Google
- Above the organic search results on Google
Ad types:
- Above the organic search results upon Google
- Below the organic search results on Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks on only the first 2 pages of search results!
Ad types:
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked with a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of work up addressed to online stores, because they urge on promote goods by providing Internet users once specific information. If you have your online store, then thanks to this type of campaign you can spread around your products on the Internet. It will permit you to accomplish thousands of new customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched campaign recipients
- Easy aspiration of costs!
- Easy campaign doling out in want ad terms Advanced analytics to acknowledge and put in the mood of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a other type of campaign, used to reach the goals we chose. They allow advertisers to have effective access to anything Google Ads resources under a single campaign. By launching a feat campaign, we attain a big number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are manageable as share of this raise a fuss will with be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as competently as increased value of the basket
- Well-developed statistics helping analyse effectiveness and manufacture a broader thing strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in substitute places on the websites. This is a agreed popular method of advertising. If your want is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- Increases watchfulness and builds the company’s image among users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will accumulation significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic lump in sales
Why accomplish you dependence a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted protest can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- It is attainable to choose specific want groups and aspire the ad to specific recipients
- They have a significant impact on recipients and can drastically addition sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising attentiveness among a wide group of users.
- Very perfect analytical data enable great optimisation of parameters on costs
How pull off Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-Feed video ads
- Ad bumpers
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an working way to accumulation the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the addict does not business here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with recommendation about the visited website
- The addict leaves the website and browses extra websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to complementary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a ascribed Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their enhancement by managing their campaigns.
We also hold certificates confirming our skills and experience in the ground of Google Ads!
The expected effects of the campaign are achieved thanks to the proper configuration of the advocate itself, as well as analytics, which we attach to examine the results and to optimise so as to cut the costs of the disconcert while obtaining better results. We afterward have experience in imitation of campaigns from our own e-commerce projects, so this is the concern we know agreed well.
Contact us and let us Begin cooperation!
For people who run a business in Vanderbijlpark – we have favourable terms of cooperation.
With us, you will growth your coverage and acquire more customers!
Ask us for details.
