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Google Ads Campaigns in Ventura - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Ventura

We offer Google Ads campaigns for consumers from the city of Ventura. If you set sights on to occupy a high position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for interesting products or services. Thanks to Google Ads campaigns, you can achieve them agreed easily and speedily and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.

Ventura – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers next the present in a brusque time and thanks to logical tools we can optimize the campaign as a result that it could bring maximum promote at a minimal expense. Using Google Ads, we can embrace specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved in the appearance of the help of various campaigns such as e.g. regular search engine campaigns and much more advanced display or even smart shopping campaigns.

The advantage of Google Ads ads on zenith of the satisfactory method of promotion is its huge configurability and the possibility to precisely check the effects. In the exploit of gratifying forms such as the press, or the television or press, we have at our disposal a limited set of questioning data upon their effectiveness. The possibilities of configuring such a expected campaign and targeting a specific society of recipients are as well as not impressive.

In Google Ads campaigns, we can consider who exactly we want to purpose our ads to, or we can even rule at what period they are to be displayed. For example, we can ambition ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time subsequent to they have era to browse the internet. No form of time-honored promotion offers such possibilities to define a direct group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and pro directly to the product upon your website, where the buy can be finalised.

We are dealing afterward a constantly growing allowance of the e-commerce shout from the rooftops in consumer shopping and not only. This trend does not seem to change and while time-honored shopping will probably stay as soon as us, online shopping will categorically have a larger share. Currently, we are dealing with a in reality large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large organization of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have the funds for and we initiation such a work up for your store, your product will feign the search list of the customer impatient in purchasing a firm product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a simple and unconditionally effective method.

Shopping campaigns are a type of promotion, recommended to every online growth and e-commerce businesses, regardless of the industry. We cooperate subsequent to online stores later a diversified range of products, from groceries to electronic gadgets. It does not issue what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively purpose the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current unexpected development of the Internet, it is hard to be number 1 in Google search results, but with you configure a search campaign, you do not have to worry appropriately much practically the long-term and complicated SEO operation, as the effects are visible going on for at once.

 

 
Where pull off search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks in this area only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks something like only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked later than a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.

2. Shopping campaigns

A type of whisk addressed to online stores, because they assist promote goods by providing Internet users afterward specific information. If you have your online store, then thanks to this type of campaign you can make known your products on the Internet. It will permit you to reach thousands of additional customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched disturb recipients
  • Easy campaign government in poster terms
    Advanced analytics to confirm and attach the tone of ads displayed
    Increased sales effectiveness
  • Easy objective of costs!

3. Performance campaigns

This is a other type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective right of entry to whatever Google Ads resources under a single campaign. By launching a fake campaign, we accomplish a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are open as portion of this whisk will also be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and produce a broader situation strategy
  • Increased value of the conversion rate, as competently as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in oscillate places on the websites. This is a extremely popular method of advertising. If your point toward is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will buildup significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic buildup in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases vigilance and builds the company’s image among users
 
Why complete you infatuation a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted toss around can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads upon Google video accomplice apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is feasible to select specific point toward groups and point the ad to specific recipients
  • Very perfect analytical data enable good optimisation of parameters roughly costs
  • They have a significant impact on recipients and can drastically deposit sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising awareness among a wide group of users.
 
How realize Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display on the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an effective way to growth the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the user does not matter here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with information about the visited website
  3. The addict leaves the website and browses extra websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a purchase in our store

Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a qualified Google partner!

The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their further by managing their campaigns.

We also Keep certificates confirming our skills and experience in the showground of Google Ads!

 

 

The customary effects of the campaign are achieved thanks to the proper configuration of the stir up itself, as well as analytics, which we attach to inspect the results and to optimise as a result as to edit the costs of the toss around while obtaining better results. We moreover have experience later than campaigns from our own e-commerce projects, so this is the business we know completely well.

Contact us and let us start cooperation!

 

For people who run a business in Ventura – we have favourable terms of cooperation.

With us, you will buildup your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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