Google Ads Campaigns in Virginia
More than 90% of Internet users use the Google search engine to see for captivating products or services. Thanks to Google Ads campaigns, you can achieve them unconditionally easily and quickly and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.
Virginia – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers with the pay for in a sudden time and thanks to logical tools we can optimize the campaign suitably that it could bring maximum benefits at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved subsequently the back of various campaigns such as e.g. regular search engine campaigns and much more radical display or even intellectual shopping campaigns.
The advantage of Google Ads ads higher than the normal method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the deed of pleasing forms such as the press, or the television or press, we have at our disposal a limited set of methodical data upon their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific action of recipients are also not impressive.
In Google Ads campaigns, we can believe to be who exactly we desire to try our ads to, or we can even consider at what epoch they are to be displayed. For example, we can aspiration ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time behind they have era to browse the internet. No form of established promotion offers such possibilities to define a aspire group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and pro directly to the product upon your website, where the purchase can be finalised.
We are dealing following a constantly growing ration of the e-commerce publicize in consumer shopping and not only. This trend does not seem to fine-tune and while standard shopping will probably stay once us, online shopping will certainly have a larger share. Currently, we are dealing in imitation of a in purpose of fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large group of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your find the money for and we initiation such a raise a fuss for your store, your product will bill the search list of the customer enthusiastic in purchasing a resolved product, and after clicking your product goes directly to your addition where the customer can conclude a transaction. This is a easy and extremely effective method.
Shopping campaigns are a type of promotion, recommended to all online deposit and e-commerce businesses, regardless of the industry. We cooperate in the same way as online stores when a diversified range of products, from groceries to electronic gadgets. It does not business what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current unexpected development of the Internet, it is difficult to be number 1 in Google search results, but next you configure a search campaign, you do not have to worry therefore much nearly the long-term and complicated SEO operation, as the effects are visible roughly speaking at once.
Where attain search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks vis-а-vis only the first 2 pages of search results!
- Below the organic search results on Google
Ad types:
- Below the organic search results upon Google
- Above the organic search results on Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks in the region of only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked once a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of stir up addressed to online stores, because they support promote goods by providing Internet users in the same way as specific information. If you have your online store, then thanks to this type of campaign you can present your products upon the Internet. It will allow you to attain thousands of supplementary customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Easy motivation of costs!
- Better matched mix up recipients
- Easy campaign management in commercial terms Advanced analytics to encourage and augment the quality of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a new type of campaign, used to achieve the goals we chose. They allow advertisers to have effective access to whatever Google Ads resources under a single campaign. By launching a feat campaign, we attain a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are affable as part of this advocate will with be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Increased value of the conversion rate, as skillfully as increased value of the basket
- Well-developed statistics helping analyse effectiveness and build a broader matter strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in every second places on the websites. This is a definitely popular method of advertising. If your try is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- Increases preparedness and builds the company’s image accompanied by users
- The sale will mass significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why get you dependence a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted protest can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video accomplice apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact upon recipients and can drastically growth sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising awareness among a broad group of users.
- It is possible to select specific point toward groups and mean the ad to specific recipients
- Very correct analytical data enable good optimisation of parameters in the region of costs
How accomplish Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Outstream ads
- Ad bumpers
- In-Feed video ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as share of the Google Ads programme. The type of campaign is used to repeat the advertising broadcast to those Internet users who have already visited our website. It is an dynamic way to addition the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the user does not matter here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with recommendation about the visited website
- The addict leaves the website and browses additional websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a endorsed Google partner!
The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their enhancement by managing their campaigns.
We also maintain certificates confirming our skills and experience in the ring of Google Ads!
The expected effects of the campaign are achieved thanks to the proper configuration of the move around itself, as with ease as analytics, which we attach to inspect the results and to optimise as a result as to reduce the costs of the disturb while obtaining greater than before results. We in addition to have experience afterward campaigns from our own e-commerce projects, so this is the business we know extremely well.
Contact us and let us Begin cooperation!
For people who run a business in Virginia – we have favourable terms of cooperation.
With us, you will addition your coverage and acquire more customers!
Ask us for details.
