Google Ads Campaigns in Volksrust
More than 90% of Internet users use the Google search engine to look for enthralling products or services. Thanks to Google Ads campaigns, you can reach them very easily and quickly and thanks to Google Analytics we can analyse our target bureau and the effectiveness of a campaign.
Volksrust – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers later than the find the money for in a immediate time and thanks to logical tools we can optimize the campaign thus that it could bring maximum encouragement at a minimal expense. Using Google Ads, we can approve specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved when the help of various campaigns such as e.g. regular search engine campaigns and much more innovative display or even smart shopping campaigns.
The advantage of Google Ads ads higher than the up to standard method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the conflict of agreeable forms such as the press, or the television or press, we have at our disposal a limited set of diagnostic data upon their effectiveness. The possibilities of configuring such a standard campaign and targeting a specific action of recipients are next not impressive.
In Google Ads campaigns, we can consider who exactly we desire to try our ads to, or we can even rule at what get older they are to be displayed. For example, we can goal ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time next they have mature to browse the internet. No form of conventional promotion offers such possibilities to clarify a wish group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and plus directly to the product on your website, where the buy can be finalised.
We are dealing like a constantly growing allowance of the e-commerce publicize in consumer shopping and not only. This trend does not seem to bend and while received shopping will probably stay taking into consideration us, online shopping will agreed have a larger share. Currently, we are dealing taking into consideration a essentially large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large activity of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have enough money and we opening such a move around for your store, your product will acquit yourself the search list of the customer keen in purchasing a pure product, and after clicking your product goes directly to your deposit where the customer can conclude a transaction. This is a simple and definitely effective method.
Shopping campaigns are a type of promotion, recommended to every online heap and e-commerce businesses, regardless of the industry. We cooperate in the ventilate of online stores as soon as a diversified range of products, from groceries to electronic gadgets. It does not situation what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively drive the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current short development of the Internet, it is difficult to be number 1 in Google search results, but with you configure a search campaign, you do not have to worry for that reason much more or less the long-term and complicated SEO operation, as the effects are visible concerning at once.
Where reach search ads display?
- Above the organic search results on Google
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks on the order of only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results upon Google
- Above the organic search results on Google
- Below the organic search results on Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks approximately only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked next a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of stir up addressed to online stores, because they support promote goods by providing Internet users as soon as specific information. If you have your online store, then thanks to this type of campaign you can push your products on the Internet. It will allow you to achieve thousands of additional customers.
What are the advantages of a Shopping Campaign?
- Easy goal of costs!
- Increased coverage of your offer on the Internet
- Better matched excite recipients
- Easy campaign supervision in poster terms Advanced analytics to support and intensify the atmosphere of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a other type of campaign, used to attain the goals we chose. They allow advertisers to have effective entrance to whatever Google Ads resources under a single campaign. By launching a put on an act campaign, we reach a huge number of customers in anything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are simple as portion of this stir up will moreover be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Increased value of the conversion rate, as with ease as increased value of the basket
- Well-developed statistics helping analyse effectiveness and fabricate a broader issue strategy
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in vary places upon the websites. This is a unconditionally popular method of advertising. If your intend is, for example, recognisability on the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- Increases attentiveness and builds the company’s image accompanied by users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will growth significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
Why accomplish you need a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted shake up can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact upon recipients and can drastically mass sales or website traffic. In adjunct to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising awareness among a broad group of users.
- It is viable to prefer specific wish groups and target the ad to specific recipients
- Very perfect analytical data enable good optimisation of parameters just about costs
How attain Video Campaigns work?
- Outstream ads
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising publication to those Internet users who have already visited our website. It is an full of life way to growth the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the addict does not concern here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with instruction about the visited website
- The user leaves the website and browses other websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to unorthodox advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
We are a approved Google partner!
The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their loan by managing their campaigns.
We also withhold certificates confirming our skills and experience in the ring of Google Ads!
The established effects of the campaign are achieved thanks to the proper configuration of the mix up itself, as well as analytics, which we attach to examine the results and to optimise consequently as to shorten the costs of the disturb while obtaining improved results. We then have experience in imitation of campaigns from our own e-commerce projects, so this is the matter we know completely well.
Contact us and allow us start cooperation!
For people who run a business in Volksrust – we have favourable terms of cooperation.
With us, you will growth your coverage and Get more customers!
Ask us for details.