Google Ads Campaigns in Vrede
More than 90% of Internet users use the Google search engine to look for captivating products or services. Thanks to Google Ads campaigns, you can attain them entirely easily and quickly and thanks to Google Analytics we can analyse our target group and the effectiveness of a campaign.
Vrede – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers taking into consideration the provide in a quick time and thanks to logical tools we can optimize the campaign as a result that it could bring maximum relieve at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching extra customers, and these goals can be achieved gone the urge on of various campaigns such as e.g. regular search engine campaigns and much more modern display or even intellectual shopping campaigns.
The advantage of Google Ads ads exceeding the adequate method of promotion is its enormous configurability and the possibility to precisely check the effects. In the lawsuit of good enough forms such as the press, or the television or press, we have at our disposal a limited set of logical data upon their effectiveness. The possibilities of configuring such a customary campaign and targeting a specific charity of recipients are then not impressive.
In Google Ads campaigns, we can declare who exactly we want to wish our ads to, or we can even find at what era they are to be displayed. For example, we can try ads to owners of other transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time like they have epoch to browse the internet. No form of usual promotion offers such possibilities to clarify a try group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and gain directly to the product on your website, where the buy can be finalised.
We are dealing gone a constantly growing share of the e-commerce push in consumer shopping and not only. This trend does not seem to bend and while usual shopping will probably stay with us, online shopping will extremely have a larger share. Currently, we are dealing afterward a in set sights on of fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large charity of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your give and we launch such a stir up for your store, your product will bill the search list of the customer eager in purchasing a unquestionable product, and after clicking your product goes directly to your accrual where the customer can conclude a transaction. This is a simple and certainly effective method.
Shopping campaigns are a type of promotion, recommended to all online buildup and e-commerce businesses, regardless of the industry. We cooperate behind online stores in imitation of a diversified range of products, from groceries to electronic gadgets. It does not thing what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively determination the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current rapid development of the Internet, it is hard to be number 1 in Google search results, but subsequent to you configure a search campaign, you do not have to worry correspondingly much just about the long-term and complicated SEO operation, as the effects are visible more or less at once.
Where get search ads display?
- Above the organic search results upon Google
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks as regards only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results on Google
- Above the organic search results upon Google
- Below the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks in the region of only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in imitation of a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
2. Shopping campaigns
A type of rouse addressed to online stores, because they back promote goods by providing Internet users next specific information. If you have your online store, then thanks to this type of campaign you can present your products on the Internet. It will allow you to accomplish thousands of further customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Easy objective of costs!
- Better matched toss around recipients
- Easy campaign presidency in advertisement terms Advanced analytics to establish and add up the quality of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a extra type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective entry to everything Google Ads resources under a single campaign. By launching a play in campaign, we attain a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are to hand as portion of this excite will along with be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as well as increased value of the basket
- Well-developed statistics helping analyse effectiveness and produce a broader business strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in different places on the websites. This is a utterly popular method of advertising. If your point is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- Increases preparedness and builds the company’s image accompanied by users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic layer in sales
Why realize you obsession a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted excite can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video partner apps and videos.
Why it is worth creating Video Campaigns?
- It is doable to prefer specific ambition groups and objective the ad to specific recipients
- Very truthful analytical data enable good optimisation of parameters something like costs
- They have a significant impact upon recipients and can drastically lump sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising awareness among a wide group of users.
How pull off Video Campaigns work?
- Ad bumpers
- Non-skippable in-stream ads
- In-Feed video ads
- Outstream ads
- Skippable in-stream ads
This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising declaration to those Internet users who have already visited our website. It is an operating way to buildup the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the user does not business here
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with instruction about the visited website
- The user leaves the website and browses supplementary websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to other advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
We are a official Google partner!
The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their spread by managing their campaigns.
We also withhold certificates confirming our skills and experience in the showground of Google Ads!
The usual effects of the campaign are achieved thanks to the proper configuration of the toss around itself, as capably as analytics, which we attach to examine the results and to optimise fittingly as to reduce the costs of the whisk while obtaining better results. We furthermore have experience next campaigns from our own e-commerce projects, so this is the event we know enormously well.
Contact us and allow us start cooperation!
For people who run a business in Vrede – we have favourable terms of cooperation.
With us, you will accrual your coverage and acquire more customers!
Ask us for details.