Google Ads Campaigns in Vredendal
More than 90% of Internet users use the Google search engine to look for attractive products or services. Thanks to Google Ads campaigns, you can attain them entirely easily and speedily and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.
Vredendal – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers past the offer in a immediate time and thanks to questioning tools we can optimize the campaign suitably that it could bring maximum help at a minimal expense. Using Google Ads, we can espouse specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved in the sky of the help of various campaigns such as e.g. regular search engine campaigns and much more modern display or even intellectual shopping campaigns.
The advantage of Google Ads ads greater than the all right method of promotion is its enormous configurability and the possibility to precisely check the effects. In the skirmish of enjoyable forms such as the press, or the television or press, we have at our disposal a limited set of critical data upon their effectiveness. The possibilities of configuring such a usual campaign and targeting a specific charity of recipients are plus not impressive.
In Google Ads campaigns, we can rule who exactly we want to wish our ads to, or we can even rule at what time they are to be displayed. For example, we can plan ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time in the same way as they have become old to browse the internet. No form of traditional promotion offers such possibilities to define a objective group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and help directly to the product upon your website, where the buy can be finalised.
We are dealing later a constantly growing allocation of the e-commerce shout from the rooftops in consumer shopping and not only. This trend does not seem to amend and while time-honored shopping will probably stay subsequent to us, online shopping will no question have a larger share. Currently, we are dealing next a really large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large work of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your offer and we creation such a demonstrate for your store, your product will bill the search list of the customer enthusiastic in purchasing a truth product, and after clicking your product goes directly to your deposit where the customer can conclude a transaction. This is a simple and extremely effective method.
Shopping campaigns are a type of promotion, recommended to all online accretion and e-commerce businesses, regardless of the industry. We cooperate similar to online stores in imitation of a diversified range of products, from groceries to electronic gadgets. It does not concern what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively dream the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current quick development of the Internet, it is hard to be number 1 in Google search results, but gone you configure a search campaign, you do not have to worry as a result much approximately the long-term and complicated SEO operation, as the effects are visible on the order of at once.
Where reach search ads display?
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks in the region of only the first 2 pages of search results!
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
Ad types:
- Above the organic search results upon Google
- Below the organic search results on Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks vis-а-vis only the first 2 pages of search results!
Ad types:
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked as soon as a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of advocate addressed to online stores, because they encourage promote goods by providing Internet users taking into account specific information. If you have your online store, then thanks to this type of campaign you can make known your products on the Internet. It will permit you to accomplish thousands of additional customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched disconcert recipients
- Easy campaign management in advertisement terms Advanced analytics to pronounce and include the feel of ads displayed Increased sales effectiveness
- Easy motivation of costs!
3. Performance campaigns
This is a other type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective access to anything Google Ads resources under a single campaign. By launching a put on an act campaign, we reach a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are user-friendly as share of this move around will then be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and manufacture a broader issue strategy
- Increased value of the conversion rate, as well as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in every other places upon the websites. This is a extremely popular method of advertising. If your direct is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases watchfulness and builds the company’s image along with users
- The sale will lump significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic enlargement in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why do you compulsion a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted demonstrate can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video partner apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact on recipients and can drastically addition sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising awareness among a wide group of users.
- It is realistic to prefer specific try groups and set sights on the ad to specific recipients
- Very precise analytical data enable great optimisation of parameters in this area costs
How complete Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Outstream ads
- Ad bumpers
- In-Feed video ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an keen way to accrual the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the addict does not matter here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with information about the visited website
- The addict leaves the website and browses extra websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a ascribed Google partner!
The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their money going on front by managing their campaigns.
We also retain certificates confirming our skills and experience in the showground of Google Ads!
The established effects of the campaign are achieved thanks to the proper configuration of the stir itself, as well as analytics, which we attach to examine the results and to optimise thus as to cut the costs of the trouble while obtaining augmented results. We after that have experience taking into consideration campaigns from our own e-commerce projects, so this is the matter we know definitely well.
Contact us and allow us Begin cooperation!
For people who run a business in Vredendal – we have favourable terms of cooperation.
With us, you will addition your coverage and acquire more customers!
Ask us for details.
